Internet Surpasses Newspapers as News Source
According to a Dec. 2008 survey by the Pew Research Center for People and the Press, more U.S. consumers get their news online than from newspapers. The survey reveals that 40 percent of consumers rely on the Internet for news, surpassing newspapers as the main news source for the first time since Pew started administering […]
When to Engage Editorial Boards
An editorial board is a group of people, usually at a print publication, who set the tone and direction of the newspaper or magazine. They are chartered with preparing the paper’s editorials and they determine what the publication will say on a range of issues as well as dictate which issues or political candidates the […]
Health Care and the Economy – Communicating Social Issues During a Recession
A recent article in the Boston Globe examined how the economic climate is impacting healthcare. In the article, Reporter Lisa Wangsness cites a recent CNN poll that shows the economy as the most important issue currently facing the country, with healthcare coming in second. Despite the poll, Lisa states, “Many health policy specialists and political […]
The Power of MSNBC.com
Recent data from Nielson Online reveals MSNBC.com attracts more unique visitors than both Yahoo! News and CNN.com (http://www.msnbc.msn.com/id/28268304/). With more than 41.8 million unique visitors in November alone, MSNBC.com is a powerful online outlet to target when looking to reach a broad consumer audience. Given this outlet’s significant reach and credibility with consumers, there is […]
The Mossberg Influence
Walt Mossberg is a very influential figure in the technology industry. In August 2004, David Brown, anchor of Marketplace stated, “Mossberg is both feared and respected by makers of computers and other digital gadgetry.” His rock-star status in the tech industry has prompted companies to want to get in front of him and win his […]
Leveraging Newsworthy Trends for Feature Stories
These days, the national media seems to be focused on two stories: the upcoming presidential election and the economic crisis. In the past few months, the media has churned out thousands of stories with hundreds of different angles on each of these topics – everything from how the economy will impact the holidays to how […]
Gartner Claims At Least Half of Social Media Campaigns Will Fail
In a recent interview with CNET, Gartner research analyst Adam Sarner predicted that 50 percent of social-media campaigns taken on by Fortune 1000 companies will fail. Sarner states that this is in large part due to the fact that companies aren’t engaging with social communities with a mutual benefit in mind – they are not […]
Search Engine Optimization and Your Press Release
You’ve probably been hearing a lot about the importance of search engine optimization (SEO), the practice of improving the volume and quality of traffic to a particular Web site. You are likely aware that you need to make certain your company’s press releases and other media materials receive high rankings on search engines, such as […]
The Future of the AP
According to a recent article in PRWeek, The Associated Press could be on the decline with newspapers. The piece, entitled “Economy, Internet affect AP’s news role,” asserts the AP’s role is shrinking with newspapers as a result of “of plummeting advertising revenue and the public increasingly turning to the Internet for non-local news.” Founded in […]
Big Fish Games Announces $83.3 Million in Venture Funding
Big Fish Games, the world’s leading online destination for games and interactive entertainment, announced on Friday, Sept. 12, that it closed $83.3 million in common stock financing. To see the full announcement, click here. The financing from Balderton Capital, General Catalyst Partners and Salmon River Capital is significant as it reinforces how, despite the economic […]