Newsjacking for Dummies: Amplifying Your Brand Message
As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or […]
Should Brands Say “Ello” to the New Ad-Free Social Network?
The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]
Tips for Leveraging Twitter’s New Analytics Dashboard
Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets’ engagement as well as follower demographics. You can check it out at […]
What Journalists Want: Findings From the 2014 Business Wire Media Survey
As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey […]
The Rise of the Contributor
While pitching an announcement for one our clients recently I ran into an increasingly common problem: The perfect person to pitch was a contributing writer at the publication and I couldn’t track down his contact information. Eventually I found a way to get in touch with him, but it got me thinking about the balance […]
How Journalists Use Social Media (Infographic)
For PR pros, the rise of social media has led to new opportunities, strategies and—for many—questions. How can PR pros use social media to reach journalists? Should you use it to pitch reporters? What does it take to be successful? Media-database powerhouse Cision recently published a fascinating infographic, redistributed via PR Daily, revealing the results […]
What’s News and What’s Rumor?
A little over two weeks ago my little sister, a student at University of Colorado at Boulder, sent me a link to a video of a river roaring through what is usually the calm creek near the campus. She then told me about the dramatic changes that had occurred to the city of Boulder due […]
Infographic: The Recipe for Measuring Content Marketing
Companies are almost always looking for new marketing trends and techniques to reach more consumers. The latest trend appears to be content marketing. Content marketing allows companies to connect with their audience making them more relatable. The problem with content marketing is, unlike traditional media campaigns that look mainly at sales, it is difficult to […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Is a “Share of Voice” Right for Your Business?
Our main priority when we work with any client is securing results that help the business achieve its greater objectives as an organization. Helping clients find return on investment (ROI) on their PR expenditure is something we strive to do with every client in our portfolio. Providing metrics around PR are a helpful way to […]