Tips for Capturing Your Client’s Unique Voice and Style
In public relations, we do a significant amount of writing. A large percentage of every work day is spent crafting emails, press releases, articles and plans. These documents must be clear, persuasive, demonstrate valid reasoning, and be grammatically correct. For me, writing is like working on a puzzle. Each word, like a puzzle piece, needs […]
Versium Brings the Power of Predictive Analytics to Microsoft Dynamics 365
Last month, our client Versium announced the successful integration of its automated predictive analytics solution, Versium Predict, into Microsoft’s Dynamics 365 for Sales. The product was unveiled at the 2016 CRM User’s Group (CRMUG) Summit, where Jujhar Singh, corporate vice president of Microsoft Dynamics CRM, provided a demonstration of Versium Predict during the opening keynote […]
CPR Clients Making Headlines
From Adweek to GeekWire, this month’s recap includes client news from A Place for Mom, Interroll, Rational Interaction, and the St. Thomas School. With the number of adults 65 and older expected to reach 88.5 million by 2050, the healthcare and senior housing industries are adjusting their practices to address the needs of this rapidly […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
Spaceflight Announces Terra Bella as Co-Lead on First-Ever Dedicated Rideshare Mission
Our client, Spaceflight Industries, has had several big announcements over the few several weeks—the latest was a major customer announcement. Spaceflight, the launch services and mission management arm of Spaceflight Industries, announced that Terra Bella will serve as a co-lead on Spaceflight’s first-ever dedicated rideshare mission, SSO-A. The mission is scheduled to launch from Vandenberg […]
Automation’s Role in PR: Why We Will Never Have ‘PR-Bots’
In a world where pizzas are assembled by robots and hotel room service can be delivered by a mechanical butler, is it safe to assume that with the help of artificial intelligence and automation we might soon see the demise of the (human) public relations professional? Selfishly speaking (as both a PR professional and a […]
Press Release Playbook
The recent New York Times Insider article, “How New York Times Stories Are Like Footballs,” shares a behind-the -scenes look into the editing process of articles, illustrating how stories typically move through the review staff like a football in a strategically designed, somewhat frantic, play. After reading this article, I wanted to address these editing […]
iPinYou Helping North American Brands Break Into the Chinese Programmatic Ad Buying Market
In today’s ever-connected market, internet users can visit a site and be served an ad in the (literal) blink of an eye. On the other end, ad buyers are increasingly on the search for ways to engage with a wider audience. Given this, programmatic ad buying is a key tool for both marketers and advertisers. […]
Delta-Q Supports Lithium Powertrain System Development With Lithium Charger Development Kit
From camping equipment to home and portable electronics to electric vehicles, lithium-ion batteries are becoming increasingly common and a preferred power source for consumer products. With their lightweight battery packs and high voltage capability, the rechargeable battery type is also becoming a common replacement for lead acid batteries which have been used historically to power […]
How to Overcome Three Common B2B PR Challenges
In a perfect world, our business-to-business (B2B) clients would all have big-name customers who want to do joint press releases and have a steady flow of company news to share. Spoiler alert: This rarely happens. All B2B PR professionals are bound to hit a few roadblocks on the path to success, and when you do […]