Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Four Lessons That Apply to Both Golf and PR
In the time I have been at Communiqué PR, I have realized that I can apply many of the lessons I have learned from golf to public relations. Both golf and PR have landscapes that are constantly changing, however, are full of opportunities. Opportunities that through precise execution and careful planning (or practice), can achieve […]
Retaining Top Talent During Your Company’s M&A Deal
2015 was a record-breaking year for worldwide deal making, with $4.7 trillion in announced mergers and acquisitions (M&A), according to data from Thomson Reuters. This figure is up 42 percent from 2014, and beats the previous record of $4.4 trillion set in 2007. This explosion of activity and deal value is due in large part […]
Uncovering Content Management Systems: Step Two in Creative Content Marketing
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]
Can Introverts Thrive in Public Relations?
Since the publication of Susan Cain’s 2012 bestselling book, “Quiet: The Power of Introverts in a World That Can’t Stop Talking,” introverts have become downright popular. What used to be stereotyped as the quintessential shy, socially awkward personality type, introverts have now become a force to be reckoned with, albeit in a quieter, less social […]
Facebook Addresses Allegations of Suppressing Politically Conservative Content
The Situation Last week, technology blog Gizmodo published an article alleging that Facebook routinely suppressed conservative-leaning news stories from appearing in the social platform’s “Trending” section. The story initially set off a media firestorm as outlets such as The Guardian, The New York Times, Reuters, NPR and more raced to publish articles capitalizing on the […]
The Target Boycott: How Target is Successfully Dodging a PR Nightmare
With Target’s new gender-neutral policy that offers customers and employees the freedom to use the bathroom or fitting room that best aligns with their gender identity, comes an inevitable national debate over an already controversial social issue regarding equality. On April 19, 2016, Target issued a statement about its new policy and almost one month […]
Tunnel-Boring Machines: To Name or Not to Name
With the closure of Seattle’s Alaskan Way Viaduct, there has been a lot of attention on the progress of Bertha, the tunnel-boring machine carving out the new State Route 99 tunnel to replace it. Given all this focus on Bertha, I began thinking about the pros and cons of naming tunnel-boring machines. Apparently, it is […]
Considerations to Stay Competitive in Creative Content Marketing
Last week Communiqué PR hosted a brown bag with Laurie Myer, the founder and owner of Myer Communications. Laurie is an expert in strategic communications and discovers new, creative ways to deliver results for her clients. At these brown bags, Communiqué PR has the opportunity to ask questions and learn more about how professionals in […]
How Different Social Media Platforms Can Benefit your Business
With social media becoming an increasingly effective PR and marketing tool, incorporating social media into a company’s business plan is no longer an option, but a necessity. Social media is an excellent way to provide information and have conversations with customers. It is a convenient medium to share what is happening with your company, exciting […]