Diving Deeper Into Facebook’s Branded Content Policy Updates
While many content marketers are rejoicing the news of Facebook’s updates to the platform’s branded content restrictions, the rest of us are busy scratching our heads and wondering what exactly this means? In recent years, brands have relied on Facebook, the largest social network, for means of expanding content marketing campaigns, which leads me to […]
Does the Rise of Content Marketing Signal the End of PR? Hardly.
A recent Forbes column caught my interest about the “devolution” of public relations given the rise of content marketing and self-published content by companies and entrepreneurs looking to promote themselves. Former journalist and PR agency owner Robert Wynne comments that the shift toward free content online – coupled with the decline of print publication subscriptions […]
PR Planning 101: Defining Objectives, Strategies and Tactics
For PR professionals, the backbone of every client relationship is a strategic plan that encompasses what your client is trying to achieve and how public relations can help support their overall goals. Creating a comprehensive plan is critical because it sets shared expectations and defines measureable results. A PR plan is typically comprised of three […]
Understanding Power Dynamics Can Help You Lead More Effectively
The road to a successful career is a long and arduous one, but is a journey that can produce many rewards. When people begin their careers, they focus first on mastering foundational skills, however as they climb the ladder, their responsibilities grow along with their power and influence. Managers often are required to provide strategic […]
Going Beyond Auto-Pilot: The Critical Role of Critical Thinking in PR
One of the most sought-after skills in the business world today is “critical thinking.” The Wall Street Journal reported that mentions of critical thinking in job posts on the career-search site Indeed.com have doubled since 2009. Critical thinking also ranked first on the “Most Important Skills for Next Gen Leaders” in a 2016 survey from […]
Four Marketing Skills PR Professionals Should Give a Second Glance
In a recent PR Week article, Giles Fraser, the co-founder of Brands2Life, discusses how brand communications has entered a new era. In this piece, he shares his rationale behind why PR professionals should immediately begin to adopt a particular set of marketing skills. Fraser says, “In a world where purchases are only a click away, […]
How PR Helped Healthcare Innovator BlueBin
For several years, Communiqué PR worked closely with BlueBin, Inc., an innovator in the healthcare industry, to help the company increase general awareness and enhance its perceived value. Since 2009, BlueBin has specialized in supply chain solutions for healthcare organizations worldwide. Its goal is to improve and streamline the healthcare supply chain process, ultimately ensuring […]
The Art of the Pitch
Nine times out of 10 clients reach out to Communiqué PR (CPR) because they want their company or service featured in the news. Media outreach and placing stories is the bread and butter for most public relations agencies and is typically what businesses think about when assessing what a firm can do for them. Anyone […]
Fake Announcement for April Fools’ Day – Be Wary
Are you contemplating an April Fools’ Day PR stunt or announcement? Did someone suggest it would be a good way to help build awareness for your company? While some companies can pull these spoofs off well, it is not a simple matter and those considering joke press releases, fake product announcements or a company prank […]
4 Reasons Not To Hide From Deskside Meetings
Raise your hand if you have read and responded to all of the emails in your inbox this week. While I’m sure there will be some overachievers out there, I’m betting the majority of you have at least one or two emails you’re putting off replying to or you simply deleted. In PR, we’ve all […]