Five Ways to Use Muck Rack for PR
By now most people in marketing know that one the best tools for reading journalists’ minds is Twitter. The immediacy and brevity of Twitter almost seems to be designed for reporters who traditionally have been trained to think in sound bites, quotes and headlines. Now, with help of analytics, we are able to track how […]
Attachmate Extends Leadership Position With Launch of Reflection 2011 R3
Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. In October 2012, the company announced Reflection 2011 R3, a component of a family of products that have been trusted for more than 30 years to securely connect desktop and mobile users to mission-critical legacy applications running […]
Top Story Trends for 2013
“I don’t set trends. I just find out what they are and exploit them.” — Dick Clark Predicting the news is like predicting the weather. It you don’t like what you see, wait a moment and it will change. That said, a large part of public relations strategy is researching what editors and reporters will […]
Attachmate’s Luminet 4.4 Upgrade Helps Stop Fraud and Misuse
Fighting insider threats and managing audit and compliance requirements is a challenge for many industries, including financial services, government and healthcare. This battle can result in lost business, damaged reputations and financial losses totaling billions of dollars. Our client, Attachmate, delivers advanced software for terminal emulation, legacy modernization, managed file transfer and enterprise fraud management. […]
On the Road: Medio’s Press & Analyst Tour
As any communications professional can appreciate, relationships with media and analysts are extremely important and in-person meetings are an excellent way to build on existing relationships, or to create new ones. For this reason, we were excited to plan a press and analyst tour for our client, Medio, a leading provider of predictive analytics solutions. […]
When Should a Start-up Business Hire a PR Firm?
Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, […]
Charitable Giving: Choosing a Cause for your Business
I recently attended Hopelink’s 17th annual Reaching Out Benefit Luncheon, featuring Jeanette Walls, bestselling author of The Glass Castle. The event was excellently done, and saw a turnout from a variety of local and national businesses, including Comcast, NBCUniversal, Boeing, Seattle Children’s Hospital, Nordstrom and Lane Powell. The variety of corporate sponsorship led me […]
The Power of Mission & Vision Statements
Clearly defined mission and vision statements can be powerful for people and businesses. They can help provide focus and inspiration as well as provide another point of reference when making decisions. A mission statement is centered on what you set out to do, and a vision statement is focused on the end result. It is […]
The Five Must Haves on Your Company Website
You have one chance to make a good first impression. Whether it’s a face-to-face meeting with a prospective customer, a conference call, or an email introducing yourself and your services, your initial contact is your chance to either impress or disappoint. In many first impressions, you may not even have the opportunity to directly connect […]
Five Facebook Tips for Social Media Managers
For brands hoping to engage consumers and maintain a consistent social media presence, a Facebook page can be an effective tool. Despite debates over what a Facebook “like” is actually worth, or whether the company is here to stay, Facebook provides an excellent resource for sharing content, engaging with fans, and telling your brand’s overarching […]