Infographic: The Recipe for Measuring Content Marketing

Companies are almost always looking for new marketing trends and techniques to reach more consumers. The latest trend appears to be content marketing. Content marketing allows companies to connect with their audience making them more relatable. The problem with content marketing is, unlike traditional media campaigns that look mainly at sales, it is difficult to […]

Creating an Editorial Calendar That Works

There’s no argument about it—content is currency in social media and in media in general. Companies have a wide variety of platforms through which they’re able to disperse content and create a “voice”—various social media platforms, bylined articles, contributed content and corporate blogs are a few examples. In order to be effective with this content, […]

Why Who is Key in Pitching

As public relations professionals, we are constantly cultivating story ideas from our clients, developing pitches, identifying targets and distributing them where we hope they do the most good. Though having a compelling story is important, it is only half the battle; finding the right audience for your story is also key. Ask yourself: Who will […]

Setting Business Standards for Social Media

With the advent of social media, a very thin line sometimes separates our business and professional lives. Just ask the Central Intelligence Agency, which, according to the Wall Street Journal, recently issued new guidelines for the use of social media among its agents (because clearly spies need to be careful about that sort of thing). […]

PR and the Lean Start-Up

At Communiqué PR we work with companies of all sizes, including a wide variety of start-up companies. From start-ups who are bootstrapping their operations to those who have secured multiple rounds of multimillion dollar funding, I admire the spirit of these entrepreneurs and their unrelenting drive to close a gap or solve a problem in […]

Pinterest – Is it Right for Your B2B Business?

According to the latest B2B Marketing Social Media Benchmarking Report, the most popular social media platform for B2B marketers is Twitter, followed by LinkedIn, YouTube and Facebook. Noticeably missing from the list is one of the fastest growing social media platforms: Pinterest. When most marketers think of Pinterest, they think of it as a great […]

Media Training 2.0

We recently facilitated a media training course for a client who has offices in two cities and more than a handful of executives who could be called on to speak to the media. Over two days, we conducted a seminar on interviewing techniques and then conducted one-on-one mock reporter interview scenarios with eight company executives. […]

What You Need to Know about Planning

I get a lot of grief from friends and family because I am what you might call a “planner” when it comes to my weekends, holidays and other special events. This can clash with my friends who prefer to go with the flow. But I want to know what to expect and ensure it has […]

How to Measure PR Impact

Does it make sense to measure impact? This was the subject of a recent article in Harvard Business Review.  The article shares the stories of three organizations – Acumen Fund, Robin Hood Foundation, and Millennium Challenge Corporation – aiming to make a major impact on the lives of individuals, including reducing cases of malaria and […]

Push-Ups and PR: An Unlikely Comparison

At Communiqué PR we are on a quest to be the strongest PR agency in Seattle – in more ways than one. How? By challenging ourselves to do 100 consecutive push-ups, which we referenced in Monday’s post on sparking creative culture. For this challenge, we’re talking real, on-your-toes-not-on-your-knees push-ups. Our training began a few weeks […]