Best Practices for Case Study Development
Often as part of our PR activities, our clients employ our help in developing case studies of successful product implementations with their products. We’ve worked closely with Toyota Motorsport and Continuum Dynamics, Inc. on behalf of Tecplot, Inc., and several prominent universities on behalf of Serials Solutions, among others. Over that time, we’ve worked our […]
YouTube Tips for PR Pros
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as […]
Formalizing Your Social Media Program
So you’ve got a Facebook page, a Twitter handle and a corporate blog, now what? Many organizations have realized the value social media can bring including increased brand awareness, improved customer relationships and thought leadership. While leveraging these platforms to educate and engage with key audiences is critical, oftentimes companies have several different handles, fan […]
Content Creation and the Marketing Department of the Future
Jeanne Miller, communications manager with Tecplot, Inc., recently forwarded me an interesting article from BtoB magazine about how changes in the discipline of marketing are driving organizational changes. The article focuses on how business-to-business marketing teams at Intel Corp., Sybase and Xerox Corp. are “rethinking the organizational structures and even their cultures” so they can […]
How Well Do You Know Your Social Media Policy?
With more than 500 million active users on Facebook and nearly 200 million registered accounts on Twitter (as last reported on Jan. 29, 2011 in Forbes), it is likely that your company is one of the many to have a presence on either one or both of these social media platforms. And it is even […]
How Well Do You Know Your Social Media Policy?
With more than 500 million active users on Facebook and nearly 200 million registered accounts on Twitter (as last reported on Jan. 29, 2011 in Forbes), it is likely that your company is one of the many to have a presence on either one or both of these social media platforms. And it is even […]
The Keys to Becoming an Industry Thought Leader
Over the last two months, we’ve had the pleasure of working with Verdiem to execute a targeted media relations campaign to generate coverage in national and local business publications as well as IT and green IT vertical publications for a new product announcement. Our objective was to help Verdiem continue to establish itself as a […]
Sometimes Virtual Isn’t Enough
With the continued rise of technology and demanding schedules, meetings are increasingly taking place via conference calls or webcams. Our team at Communiqué PR facilitates many interviews and meetings over the phone with clients, media and journalists not only in Seattle, but also around the world. And while virtual meetings allow us to cut costs […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
The Blogging Toolkit – Everything a Business Needs to Begin Blogging
Launching a blog can seem like an overwhelming task. Getting started is half the battle. At Communiqué, we have helped several businesses and nonprofit organizations create, launch and manage their blogs. For clients looking to launch a blog for the first time, we have developed a blogging toolkit that we customize for their particular needs. […]