The Power of Networking: Fostering Relationships and Building Business
Many of us know or have experienced the benefits of networking. Actively fostering existing relationships and building new ones can lead to new business leads, job opportunities or help you recruit new talent to your organization. It also provides individuals the opportunity to increase their knowledge and skill set and build their reputation in a […]
How will the WSJ Impact Pitching Strategies?
The Wall Street Journal Editor Robert Thomson recently told the Financial Times that the publication plans to introduce a micro-payment system for individual articles and premium subscriptions to the Web site this fall. The WSJ‘s premium plan will target readers interested in niche industries including energy, commodities, wealth management, and more. It will place more […]
Can Digital Portfolios Gives Newspapers a Second Chance?
It’s no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this […]
Preparing for a Speaking Engagement
Speaking engagements at industry tradeshows or events are a terrific way to build thought leadership amongst peers and potential customers. But for many, the thought of presenting in front of a large group can be a scary one – to say the least. Preparation is essential to giving a good presentation and with a little […]
Creating a Corporate Blog
Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization’s Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients […]
Public Relations and the Obama Administration – 100 Days of Fresh Air
Last month, PR Week included a guest article from Laura Gross, in which she reviewed the first 100 days of the Obama administration from a PR perspective. Ms. Gross takes the position that the Obama-Biden team is showing leadership through its transparent, open, and frequent communication. While she identifies areas for improvement overall, she concludes […]
Big Fish CEO Lands on Cover of Seattle Business Monthly
This month, Seattle Business Monthly readers will see the face of Jeremy Lewis, Big Fish Games’ president and CEO on the cover of the magazine. The magazine chose Jeremy for the cover to compliment the publication’s feature story “Breaking the Rules” about local companies thriving in a down economy. Big Fish Games is profiled in […]
Position for Acquisition – How PR Can Be the Key to the Right Deal
Many industry experts predict that the merger and acquisition market (M&A) is going to turn around later this year. This theory was outlined in several recent articles including one by TechFlash’s John Cook, “When will the high-tech M&A bottom feeders emerge?” and another from IDG News’s Marc Ferranti “Wall Street Beat: M&A, Oracle Stress the […]
Can PR Save A-Rod?
How to Handle Crisis Communication the Right Way New York Yankees third baseman Alex Rodriguez has been under a lot of scrutiny lately as news that he took performance-enhancing substances was leaked to the public. In an interview with ESPN’s Peter Gammons, Rodriguez admitted to taking “banned substances” and expressed his regret and apologies for […]
Writing the Winning Press Release
As a best practice, we like to ask our clients a set of questions before we begin writing a press release on their behalf. We consider this a Communiqué PR best practice with three significant benefits. Shared Expectations First, the process of asking these questions ensures that we are on the same page with regard […]