Amplifying Company Anniversaries: Examples From the Past 15 Years
3 Common Challenges PR Pros Face – And How to Overcome Them
Leveraging Your Library of Webinars for Earned Media
The Art of Timeboxing: How Budgeting Time Can Boost Productivity
Pitching on Fridays – Does it Actually Work?
The State of the Media in the Time of COVID-19
When (and How) to Return and Re-Open Your Office
Microsoft, Amazon, and Zillow have announced that regardless of when local governments lift stay-at-home directives, their employees can continue working from home through at least October 2020. That flexibility has been seemingly well received; however, many people are looking forward to being able to venture away from home for a change of scenery and in-person […]
COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]
Innovative PR Campaigns and Steps to Creating Your Own
Coming up with a brand-new campaign idea can be tough. It might seem like all the creative ideas have been taken, or that your idea is too far-fetched for the target audience’s acceptance. While it’s impossible to foresee how a public relations campaign will be analyzed by the outside eye, it’s important to note that […]
Goals, Objectives, Strategies and Tactics: Discerning the Micro From the Macro
As any businessperson or entrepreneur knows, if you want to successfully scale your business, goals must be established. Objectives need to be set. Strategies and tactics must be in place. Each of these concepts plays a significant role in business planning – they set the very framework of guiding the direction of your organization. And […]