Should Your Meetings Have a Maximum Capacity?
An article in The New York Times highlighted a recent study around how team size impacts innovation. The research report from Nature titled, “Large teams develop and small teams disrupt science and technology,” exposed how small teams can produce more innovative (disruptive) work than larger teams. These findings may be surprising to some, especially given […]
SWOT Analysis Unpacked: How to Strategize for Better Business Outcomes
One of the most useful strategic-planning tools for any business is conducting a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis. This technique is used to guide planning and decision making by identifying four key components that factor into meeting your business objectives. A foundational element of our strategic planning at Communiqué PR is to consider […]
Submitting Content to The Washington Post
The Washington Post (WaPo) is one of the most highly respected papers in the country. Founded in 1877, it is the largest paper published in Washington, D.C., and has received countless Pulitzer and Worth Bingham prizes. Securing content in WaPo is a PR professional’s dream, but often unattainable. If you throw an email pitch at […]
The State of the Media According to Pew
For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue. Rather than issuing one report, Pew distributes eight separate fact […]
The Culture Map – a Guide to Understand Various Business Cultures
I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]
BusinessWire’s Complete Guide to Modern Public Relations
If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]
Advice for Incoming PR Interns
Months of cover-letter revisions and tapping into every connection in your LinkedIn has paid off – you have landed the ever-elusive PR internship. This is the opportunity of a lifetime and you are going to gain more experience in the next few months than you have in years of schooling. You want nothing more than […]
Breaking Through the Trade Show Noise: Dell EMC and The 2018 NAB Show
Trade shows have evolved significantly since I started my PR career back in the late ‘90s. In a similar vein, journalism and publishing have also transformed themselves over the years and continue to do so today. “Back in the old days,” as the PR elders like to say, it seemed like trade shows were packed […]
Spring Cleaning PR Pro Style
Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]