What Does This Election Mean for the Future of Media?
As the 2016 presidential election unfolded last Tuesday, many a jaw hung open in disbelief as more and more states turned red throughout the evening. When the results were in and the media confirmed that Donald Trump was indeed our 45th president, half the nation wondered how had this had transpired. Especially since many respected […]
Twitter Analytics 411: Best Practices for Tracking Metrics and Increasing Engagement
Twitter Analytics is a feature on Twitter that provides businesses with the ability to measure post results, boost target-marketing campaigns, and evaluate the impact each posts has on its audiences. Anyone with a Twitter account can access and utilize Analytics, however, this feature is especially helpful for businesses and influencers with the goal of increasing […]
A Critical Look at Samsung’s Response to the Galaxy Note 7 Crisis
The Galaxy Note 7 was Samsung’s most sophisticated phone ever, and many industry experts predicted that it would challenge Apple’s dominance over the market. That idea went down in flames (pardon the pun) when Note 7 phones started spontaneously combusting in early September. The risk of explosion was so great that the Federal Aviation Administration […]
Both Seniors and Family Caregivers Benefit After a Move to Assisted Living
Moving a senior loved one to an assisted living facility is an important decision that most families will encounter one day. According to the CDC, there are more than 34 million unpaid caregivers providing care to someone in the United States today, and that number is anticipated to grow as the baby boomer generation continues […]
Spaceflight Announces Terra Bella as Co-Lead on First-Ever Dedicated Rideshare Mission
Our client, Spaceflight Industries, has had several big announcements over the few several weeks—the latest was a major customer announcement. Spaceflight, the launch services and mission management arm of Spaceflight Industries, announced that Terra Bella will serve as a co-lead on Spaceflight’s first-ever dedicated rideshare mission, SSO-A. The mission is scheduled to launch from Vandenberg […]
Why Journalists and PR Pros Need Each Other Now More Than Ever
As one of the most contentious and theatrical presidential elections in U.S. history unfolds before our eyes, many citizens are thinking about what it truly means to be a democracy. Equitable, factual media is one of the most significant markers of a democratic society, and for those of us working in the industry, it may […]
Don’t Send That Pitch via Twitter or Facebook Just Yet
Jay Greene, of The Wall Street Journal; Nick Wingfield, reporter for The New York Times; and Mary Jo Foley, of ZDNet, made it clear earlier this month during their panel at the Geekwire Summit: Don’t pitch them via social media – they all prefer email. And they are not alone. According to a recent survey […]
The Rise of the Social Storyteller: Empowering Customers to Tell Your Brand’s Story
The art of storytelling is nothing new. Since the days of cavemen carving hieroglyphics into rocks, humans have been using images, and eventually words, to share their experiences with others. As humans, we all tell stories every day. Whether we’re telling our friends about a crazy snowstorm or raving to our coworkers about a new […]
Automation’s Role in PR: Why We Will Never Have ‘PR-Bots’
In a world where pizzas are assembled by robots and hotel room service can be delivered by a mechanical butler, is it safe to assume that with the help of artificial intelligence and automation we might soon see the demise of the (human) public relations professional? Selfishly speaking (as both a PR professional and a […]
Best Practices for Content Syndication
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]