Leverage Your Personal Brand and Build Your Corporate Connection
A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. […]
How to Overcome Three Common B2B PR Challenges
In a perfect world, our business-to-business (B2B) clients would all have big-name customers who want to do joint press releases and have a steady flow of company news to share. Spoiler alert: This rarely happens. All B2B PR professionals are bound to hit a few roadblocks on the path to success, and when you do […]
The Great British Baking Show Turns PR Into a Piece of Cake
As you probably know, one of the world’s most elite competitions recently ended. This event featured an incredibly talented group of men and women who dedicated countless hours to perfecting their craft, pushing themselves to be a star among their peers. From your couch, you acted as any good spectator would – cheering them on […]
The Art of Storytelling in Public Relations – 5 Narrative Elements
Storytelling is intrinsic to every culture. From creation myths to legends and folk tales, it’s at the core of what makes us human and how we relate to others and our world. According to the Evolution of Storytelling and Fairy Tales by Princeton Press, as soon as humans developed the capacity for speech, “humans began […]
Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian
Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the […]
Keeping It Personal: What Companies and Brands Need to Know About Content
LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]
The Role of PR in a Successful Exit
In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It […]
Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Uncovering Content Management Systems: Step Two in Creative Content Marketing
After writing my last blog post, “Considerations to Stay Competitive in Creative Content Marketing,” I learned just how overwhelming analyzing and distinguishing which method of the vast number of available content marketing platforms to utilize can be. The decision of selecting the platform or platforms needs to be thoughtful and requires critical thinking around which […]