COVID-19 Dominates News Cycles – What Does That Mean for All Other News?
COVID-19 is dominating all conversations. Like me, I’m sure most people are lucky if they make it a full hour without talking or reading about COVID-19. Though my PR career isn’t decades long, I can’t think of another time when something has so clearly dominated the news and for such a long time – with […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
Understanding Trust and Why it Matters
In November, I participated in the University of Oregon Strategic Communications Leaders Network meeting, a gathering of communication leaders, faculty and graduate students who convene twice a year to discuss key trends and research, and share perspectives on the art and science of effective communication. Our discussion this fall centered around the importance of trust. […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
Key Takeaway’s from Cision’s Report: Influencing Through Earned Media
In September 2018, Cision, a leading public relations and earned media software company and services provider, commissioned Forester Consulting to understand how marketers perceive their communications’ teams and the value of earned media. Its surveys quantified marketing perceptions, providing unique insights. These insights allow us to adapt our positioning or behavior to either continue supporting […]
Integrating PR With Affiliate Marketing Campaigns
Any avid Instagram user is likely familiar with hearing, “Swipe up here, don’t forget to enter my code,” as they tap through their Instagram Stories. In fact, in 2017, Instagram updated its settings to allow all business accounts with 10,000 or more followers to add links to Instagram Stories. By adding the link feature, businesses […]
Spring Cleaning PR Pro Style
Ahh, spring ‒ flowers are blooming, birds are singing, allergies are emerging, and clutter is accumulating! I’m not just talking about the junk in your closet ‒ public relations “clutter” tends to build up throughout the year and can inhibit your ability to produce effective PR results. Give the same attention to your PR strategy […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]
Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition
Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]
Cision’s Five Truths of Modern Media Targeting
If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]