Academia v. The Real World: What I Learned About Working in PR
As a student studying public relations, one of the first things taught is the importance of interning. According to the Bureau of Labor Statistics, jobs for public relations specialists are growing at 7 percent annually. With a large number of students receiving degrees in communication, it’s now more paramount than ever to “get your foot […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
Agile Best Practices – Opportunities for Marketers
Many of our clients use agile software development practices as they design and bring new products to market, but recently we’ve heard more and more about marketing teams that are also embracing agile principles. It got us thinking about how we work together and inspired us to look to other marketing teams for inspiration around […]
Recent “PR Problems” Are Far Bigger Than PR Problems
Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]
Writing a Case Study? Try Thinking Like a Reporter
Of all of the different types of PR materials we get to develop for our clients – ranging from press releases, media pitches, FAQs, byline articles and more – my all-time favorite is customer case studies. There’s excitement and enthusiasm behind case studies that are all-too often lacking in other types of PR content. For […]
The Experts’ Guide to the Ever-Elusive Perfect Email
Since email went mainstream in the ‘90s, PR professionals everywhere have all labored toward the same goal: to write the perfect email. The good news is it appears we’re not the only ones on this communications odyssey. My LinkedIn newsfeed is often flooded with articles declaring with authoritative certainty that the secret to email nirvana […]
The Power of Assuming Positive Intent and How it Impacts Productivity, Performance
We’ve all heard the saying, “To assume is to make an ass out of U and me.” The reality is that our assumptions can be powerful. That power can be positive or negative, and can drive you toward your objectives and goals or hold you back. It is easy to fall in the trap of […]
TV Interview Best Practices
TV interviews are a terrifying prospect for many people. For a multitude of reasons, putting a camera in front of someone’s face has a unique ability to inspire stress and lapses in judgment that can curtail an interview from its intended focus. But have no to fear! There are a lot of things spokespeople can […]