TL;DR: How to Make Your Writing More Readable for Your Colleagues
Confession time: I’m a serial rambler. It’s true. When there’s a multitude of critical information to absorb and distill into communications messaging, my tendency is to explore the space, list all pertinent information, and leave no detail unaccounted for. Trim the fat? Please. My concern is to provide more than enough substance to ensure everyone […]
Business Communication During the Coronavirus Crisis
Unfortunately, over the past few weeks, the Seattle area has become the epicenter of the Novel Coronavirus Disease 2019 (COVID-19) outbreak in the U.S. While the human toll of this crisis is at the forefront of our minds and our communications are focused on helping ensure safety, the economic impacts cannot be ignored. Businesses have […]
How Hiking in Patagonia Reinforced the Value of a Few Best Practices
I recently returned from a two-week hiking adventure in Patagonia – a bucket-list trip to celebrate a milestone birthday. While truly a vacation adventure, the amazing experience reinforced the importance of some business best practices. Establish Shared Expectations When planning a project or activity, establishing clear, shared expectations reduces confusion and ensures everyone is aligned […]
Evaluating Video Marketing in 2020
Video has become an increasingly popular tool for organizations looking to improve their marketing and sales campaigns. In the past three years, the number of organizations leveraging video tools has increased by 24 percent, demonstrating a steady growth of adoption. According to an infographic from Depositphotos, 80 percent of marketers say leveraging video has helped […]
Three Tips for Maintaining Long-lasting Client Relationships
I recently came across an article in Harvard Business Review titled, “The Loyalty Economy,” in which the author describes the importance of customer value and explains why customer loyalty is in the best interest of shareholders and management. It’s well known that maintaining a healthy, loyal customer base is significantly less costly and time-intensive than […]
Recommended Reading: Start the Year “Wiser, Gentler and Feeling Good.”
Over the holidays, a friend gave me a copy of the book All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum. I read the book in college and loved it at the time; however, given the current social and political state in the U.S. I was glad to be re-introduced to […]
Understanding Trust and Why it Matters
In November, I participated in the University of Oregon Strategic Communications Leaders Network meeting, a gathering of communication leaders, faculty and graduate students who convene twice a year to discuss key trends and research, and share perspectives on the art and science of effective communication. Our discussion this fall centered around the importance of trust. […]
Five Characteristics of Strong PR Professionals
Starting a new job can be intimidating for anyone. For me, it was challenging as I undertook the position of intern at Communiqué PR because I had never worked in the public relations industry before. I took a leap of faith after taking one communications class on public relations and decided to apply to Communiqué […]
Takeaways From ‘The Audio Revolution: Podcasting and the Future of Media’
This week I had the opportunity to spend some time at the GeekWire Summit, a two-day event featuring top tech, business and government leaders who were focused on exploring the future of AI, health tech, transportation, privacy and more. The entire event was quite informative, but for me there was one panel that stood out. […]
Entering a New Decade: What Changed Over the Last 20 Years?
As we approach the end of the 2010s, I’ve been speaking with several clients about building out campaigns that center around the end of the decade. This includes reflecting on the last 10 years for their respective industries as well as organizations and developing predictions for the next 10 years. With this idea top of […]