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Social Acceleration: How 24/7 News, Social Media and FOMO Are Narrowing Our Attention Spans

PR professionals, like journalists, marketing professionals and other communications specialists, frequently traffic in media consumption – and there is no shortage of content. The influx of information is constant and ready for consumption, whether it’s CNN’s running news ticker on your TV screen or a scrollable list of news articles on your smartphone’s news app, […]

Best Practices for Incoming PR Professionals: Resources and Tips From a Recent Grad

Whether you’re getting ready to graduate or you’ve been out of school for a while, continuing to be proactive about your PR education is crucial to your career development and long-term success in the industry. As a recent graduate and fresh PR professional, I’ve realized how important it is to be familiar with current trends […]

Dealing With Data in Public Relations

If you’re willing to use a data-driven PR strategy, the payoff can be immense. After all, the most important currency in today’s world is data. But for most business clients, raw data can be confusing, and almost impossible to understand out of proper context. With the development of modern technology, data is becoming easier to […]

Round-up: Advice for Selecting a PR Firm

Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times […]

BusinessWire’s Complete Guide to Modern Public Relations

If you’re looking for information on how to more effectively connect with journalists and consumers, you may want to read “Business Wire’s Complete Guide to Modern Public Relations.” This report, which was published by Business Wire, a leader in press release distribution and regulatory disclosure, provides insight into the way consumers receive news and how […]

Fighting the Good Fight: Combating Fake News

In June, I had an opportunity to participate on a panel – Fake News vs. Media – moderated by Luis Fonseca, managing partner for Emirec Consulting, a marketing and communications consultancy in Portugal and a PRN member agency. My fellow panelists included Vitor Norinha, reporter with Vida Economica; Uriel Oliveira, vice president at Cision Portugal; […]

Rule 40: How the World’s Largest Stage Stays Focused on Athletes and Competition

Currently athletes from around the globe are competing on the world’s largest stage—the Olympic Games. The opening ceremonies in Pyeongchang brought in 27.8 million viewers. For the 2016 Rio Olympics, the International Olympic Committee (IOC) estimated that half of the world’s population, roughly 3.6 billion people, would watch at least one minute of the games. […]