Don’t Discount the “Old School” Email Newsletter – They’re Doing Better Than Ever
For startups with limited marketing resources, it can be a challenge to prioritize which materials and channels will provide the most ROI and engagement with target audiences. For companies with complex and technical offerings, white papers and data sheets can be effective ways to share detailed product information; for other companies, a robust blog and […]
Visual Storytelling to Restore the Fading Attention Span
It’s no question that creative storytelling is top of mind for PR professionals. The objective of nearly every press release, pitch, webinar and case study is telling a compelling story that will not only entice a journalist, but will help the company communicate and strengthen the relationships with their target audiences. With that being said, […]
Best Practices: Skype Interviews
With journalists working remotely from all over the country and PR professionals working with clients in a variety of cities and even countries, the PR industry rarely feels the limits created by location. However, broadcast often seems like the one of the last mediums to feel its constraints. Recently, we’ve secured several broadcast interview opportunities […]
4 Major PR Takeaways From Cision’s State of the Media Report
One of the critical factors of being successful in public relations is maintaining a strong media-relations practice, which is why Cision’s State of the Media Report is such a useful resource. This year the annual report surveyed more than 1,550 North American journalists and influencers to get their feedback on topics such as what issues […]
Recent “PR Problems” Are Far Bigger Than PR Problems
Recently several notable brands – United Airlines, Pepsi, Wells Fargo and Uber, among them – have experienced significant backlash from consumers after major crises, followed by a wave of negative press coverage. As a PR professional, how these disparate situations have been handled thus far has, to say the least, been interesting to watch. With […]
Facebook Combats Fake News by Educating Users About How to Identify It
Fake news has been a hot topic since the months leading up to the 2016 presidential election and for good reason. On Facebook, fake election-related news stories generated more user engagement than top stories from credible news publications, including The New York Times, Washington Post, Huffington Post, NBC News, and others, according to a BuzzFeed […]
New Study Shows What Journalists Want in an Online Newsroom
As PR professionals, we often find ourselves explaining the importance of an online newsroom to the companies and organizations with whom we work. Newsrooms are a great way to highlight earned coverage and offer another medium to build thought leadership and share company updates and milestones. They serve a variety of audiences, including current and […]
Interested in Meeting Next Week? Communiqué PR Shares Tips for Successful Media Outreach at Industry Trade Shows
Recently, we’ve been preparing announcements for several of our clients attending upcoming industry trade shows. In fact, we’ve developed and executed strategies to support attendance at conferences across different industries all around the country, including ProMat 2017 in Chicago, ShopTalk in Las Vegas and Enterprise Connect in Orlando. As we’ve been knee-deep in planning, we […]
Writing a Case Study? Try Thinking Like a Reporter
Of all of the different types of PR materials we get to develop for our clients – ranging from press releases, media pitches, FAQs, byline articles and more – my all-time favorite is customer case studies. There’s excitement and enthusiasm behind case studies that are all-too often lacking in other types of PR content. For […]
The Experts’ Guide to the Ever-Elusive Perfect Email
Since email went mainstream in the ‘90s, PR professionals everywhere have all labored toward the same goal: to write the perfect email. The good news is it appears we’re not the only ones on this communications odyssey. My LinkedIn newsfeed is often flooded with articles declaring with authoritative certainty that the secret to email nirvana […]