Cision’s Five Truths of Modern Media Targeting
If you subscribe to HARO (Help a Reporter Out) queries, you’re likely familiar with the format of these email alerts. If you are not, welcome to the world of HARO – a great database for journalists and PR professionals with a number of sources for upcoming stories and opportunities to secure media coverage for clients. HARO […]
Figuring Out AP Style
If you work in PR, there is a 99-percent chance you have written in AP Style, considering it is the leading writing and usage style guide for both reporters and public-facing corporate communication. When I first started interning at Communique, I had never even heard about AP Style and I certainly didn’t know any of […]
Academia v. The Real World: What I Learned About Working in PR
As a student studying public relations, one of the first things taught is the importance of interning. According to the Bureau of Labor Statistics, jobs for public relations specialists are growing at 7 percent annually. With a large number of students receiving degrees in communication, it’s now more paramount than ever to “get your foot […]
PR & Brand Advocates: Who’s Who in Brand Advocacy?
In its simplest form, a brand advocate is someone or something that acts in favor of a brand or product and is responsible for spreading positive word-of-mouth messages about the brand to others. If you stumbled upon this post in a wandering Google search or with little knowledge of PR, let’s just say that the […]
3 Tips for Staying Relevant on Social Media in the 24/7 News Cycle
It is no secret that social media has become a key conduit to how consumers, business and even politicians, interact with one another. We live in an era of the 24/7 news cycle. The vast majority of consumers use social media outlets, like Facebook and Twitter, to read, share and comment on breaking news because […]
Do’s and Don’ts to Help You Thrive In One of the Most Stressful Jobs of 2017
Once again, CareerCast has put out its Most Stressful Jobs list and its Worst Jobs list, and the rankings continue to be grim for those of us employed as PR executives and journalists. Newspaper reporters and broadcasters ranked no. 1 on the Worst Jobs of 2017 list (so, congrats?), which is based on criteria such […]
4 Communication Strategies Instead of Issuing a Press Release
When it comes to communicating company news, we routinely turn to the strategy of drafting a press release and planning its distribution. Make no mistake, issuing a press release is a valuable way to help companies spread its key messages, raise awareness around updates and further establish itself as an industry leader. However, what happens […]
A New Era For Brands And Political Issues
It has been a long-standing tradition for major brands and companies to avoid commenting on major social and political issues to avoid alienating their customer base. But times are changing. In today’s volatile political climate, there has been a push for brands to take a stand. From LGBT rights to immigration, social justice issues are […]
Communiqué PR and Kortext Partner to Teach Principles of Public Relations to Students Worldwide
Due to demand from professors internationally, we recently agreed to have our book “Strategic Public Relations: 10 Principles to Harness the Power of PR” published via Kortext’s digital platform. Kortext serves more than 40 university partners across Europe, the United Kingdom, the Middle East and Africa. Through this agreement professors can now easily access “Strategic […]
Infographic: The Future of PR
The media industry has undergone dramatic change over the last 10-15 years. We’ve written numerous times about the shifts in the landscape and how to navigate them. However, rarely is there quantifiable information about how the evolution of the media landscape affects the PR industry. MediaMiser released an infographic outlining the future of PR, stating […]