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How to Make the Most Out of Your PR Internship

So you wanna be in public relations? Not a bad idea, friend. Between connecting with new media contacts, developing content for clients, supporting company milestones – and the list goes on – there’s never a dull moment in PR world. But don’t enter this field if you think it’s just some glamorous gig. As my […]

Perfecting Your New Business Pitch

At any agency job, new business is a hot topic. Throughout the time that I have worked at CPR, I’ve had a front row seat for just how exciting (and stressful) pitching to potential clients can be. No matter what stage of the process they are in – the initial email, the pitch presentation or […]

Vetting Speaking Opportunities at Industry Events

Building credibility for your company can be a daunting task. Whether you’re a start-up as the underdog in an industry or a well-known household brand dominating the market, managing your reputation, building relationships and upholding authority in your space is a never-ending venture. Luckily, for companies of all sizes, there are many ways to build […]

When It Comes to PR Strategy, Don’t Forget About Your Defense

Offense sells tickets, but defense wins championships – at least, according to a now proverbial expression backed by the likes of ESPN. I must admit my knowledge of/interest in sports is about that of a grumpy cat’s, but I can still appreciate the value of this message and how it applies to other professions. IT […]

CPR at UW: The Power of Owned, Earned and Paid Media

Earlier this month, my colleague Beth Mayer and I had the pleasure of presenting to a marketing class at the University of Washington. Specifically, our presentation focused on owned, earned and paid media – and how to leverage each to support a company’s business objectives. As a former teacher, I enjoyed dusting off my pedagogical […]

CPR Clients Making Headlines

From Adweek to GeekWire, this month’s recap includes client news from A Place for Mom, Interroll, Rational Interaction, and the St. Thomas School. With the number of adults 65 and older expected to reach 88.5 million by 2050, the healthcare and senior housing industries are adjusting their practices to address the needs of this rapidly […]

We Have Liftoff! BlackSky Announces the Successful Launch of Pathfinder-1

Last month, BlackSky, a business belonging to our client Spaceflight Industries, successfully launched and confirmed signal acquisition of its first satellite, Pathfinder-1. BlackSky is an earth-imaging company with a geospatial intelligence platform that Spaceflight Industries conceived in 2013 and officially began operations in July 2015. Since then, the company has focused on the construction of […]

Looking Ahead to 2017: What’s On the Horizon for Marketing

With 2017 just around the corner (it’s hard to believe, I know), marketers and journalists are already predicting trends set to take off in the coming year. I recently read an article in Forbes highlighting the top 10 marketing predictions for 2017 and found the following predictions to be particularly on point: Data scientists will […]

Why Journalists and PR Pros Need Each Other Now More Than Ever

As one of the most contentious and theatrical presidential elections in U.S. history unfolds before our eyes, many citizens are thinking about what it truly means to be a democracy. Equitable, factual media is one of the most significant markers of a democratic society, and for those of us working in the industry, it may […]