Don’t Send That Pitch via Twitter or Facebook Just Yet
Jay Greene, of The Wall Street Journal; Nick Wingfield, reporter for The New York Times; and Mary Jo Foley, of ZDNet, made it clear earlier this month during their panel at the Geekwire Summit: Don’t pitch them via social media – they all prefer email. And they are not alone. According to a recent survey […]
The Twitter Advantage
Social-media presence is becoming an increasingly important tool for any business. Social media allows businesses to target specific audiences, have greater control of their messaging, and allows direct interaction with customers. Though there are benefits to any social media platform, when it comes to speed and direct customer interaction Twitter is king. Up until very […]
The Rise of the Social Storyteller: Empowering Customers to Tell Your Brand’s Story
The art of storytelling is nothing new. Since the days of cavemen carving hieroglyphics into rocks, humans have been using images, and eventually words, to share their experiences with others. As humans, we all tell stories every day. Whether we’re telling our friends about a crazy snowstorm or raving to our coworkers about a new […]
Automation’s Role in PR: Why We Will Never Have ‘PR-Bots’
In a world where pizzas are assembled by robots and hotel room service can be delivered by a mechanical butler, is it safe to assume that with the help of artificial intelligence and automation we might soon see the demise of the (human) public relations professional? Selfishly speaking (as both a PR professional and a […]
Press Release Playbook
The recent New York Times Insider article, “How New York Times Stories Are Like Footballs,” shares a behind-the -scenes look into the editing process of articles, illustrating how stories typically move through the review staff like a football in a strategically designed, somewhat frantic, play. After reading this article, I wanted to address these editing […]
Best Practices for Content Syndication
As more and more businesses are creating unique content to reach key audiences, we thought it would be helpful to outline some best practices around syndication agreements. Content syndication is the act of giving other organizations the right to copy or republish your work – in the form of print material, video, music or digital […]
The Social Media Element You Forgot to Include in Your Plan
As PR professionals, we are often asked to provide counsel or create strategies around social media platforms on behalf of our clients. We all know that social media is an excellent way to engage with target audiences, develop brand voice, establish thought leadership, and share useful content. However, one element has failed to be included […]
“Relax!” – Don’t Do It
Anyone who has worked in PR is aware of just how stressful the job can be. In fact, the job of a PR executive had the honor of being named the sixth most stressful job in the U.S. in 2016, falling just below jobs that place you in immediate physical danger like being a military […]
Blurred Lines: Content Marketing and PR
As the lines between marketing and PR continue to blur, it’s no surprise that effective marketers are investing more and more in content marketing. In fact, according to a report issued by the Content Marketing Institute (CMI), the most effective B2B marketers allocate 42 percent of their budget (up from 37 percent in 2015) to […]
Leverage Your Personal Brand and Build Your Corporate Connection
A personal brand is the story people think of when they hear your name. What are you known and remembered for? If you’re a top executive and hope to be a thought leader in your industry, building a personal brand is imperative in this day and age, as surveys reveal declining trust of corporate brands. […]