How Millennial Stereotypes Are Reshaping the Role of PR
If you’ve spent any time in the media industry, let alone on the Internet, you’ve more than likely encountered the most enduring buzzword as of late: millennial. As many outlets will be quick to tell you, this generation born between 1980 and 2000 is now the largest in the U.S. with the biggest presence in […]
How to Overcome Three Common B2B PR Challenges
In a perfect world, our business-to-business (B2B) clients would all have big-name customers who want to do joint press releases and have a steady flow of company news to share. Spoiler alert: This rarely happens. All B2B PR professionals are bound to hit a few roadblocks on the path to success, and when you do […]
Does Today’s Digital Workplace Need Managers Anymore?
Recently I experienced a rare day without any client or team meetings on my calendar. I hunkered down and took a deep dive into my email, powering through tasks and to-dos, updating clients, reporters and colleagues along the way. I had documents reviewed, edited and approved via email, and checked in with a co-worker about […]
Why Acquisitions Are an Attractive Alternative to IPOs
For anyone watching the global investment market, it’s increasingly clear that the first half of 2016 has been something of a surprise in terms of the number of initial public offerings (IPOs). According to a report published by Dealogic, a mergers and acquisitions (M&A) research firm, this year has had the lowest volume of global […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]
How Long Does it Take to Find a Place for Mom?
With average life expectancy the highest it has ever been, it is no surprise that more than 40 million people over the age of 65 are currently living in the United States (U.S.). In fact, global life expectancy has increased by about six years over the past two decades. And that number will only continue […]
The Great British Baking Show Turns PR Into a Piece of Cake
As you probably know, one of the world’s most elite competitions recently ended. This event featured an incredibly talented group of men and women who dedicated countless hours to perfecting their craft, pushing themselves to be a star among their peers. From your couch, you acted as any good spectator would – cheering them on […]
How to Successfully Pitch via Email
Hi there, Hope this blog post finds you well. I’m reaching out to you on behalf of Communiqué PR, a boutique public relations firm in Seattle. We have broad experience in media relations and content development, and over the years we’ve learned some solid practices in sending email pitches to reporters and editors. In today’s […]
PR Professionals: Put on Your Helmet and Tie Up Your Laces
With the NFL season right around the corner I, along with most of America, have had football on my mind. Will Seattle’s Seahawks make it to another Super Bowl? How will the Denver Broncos play without Peyton Manning leading them on the field? With all my thoughts about the upcoming season, I realized that football […]
The Problem With Being ‘Busy’
You have been running to meeting after meeting, answering countless e-mails and taking endless phone calls all day, yet when work is finally over you feel as though you have accomplished nothing. Sound familiar? Don’t worry, you just have a case of busyness disease, and it’s incredibly common. Agencies have always had the tendency of […]