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Public Relations Trends to Look Out for in 2016

It’s that time of the year again! With 2015 now behind us, public relations professionals around the world are asking themselves, what’s next for 2016? Will developing creative, engaging content continue to rule the roost? How will social media communications evolve in the new year? And what are the things PR folks should be thinking […]

What the FTC’s Guidelines on Native Advertising Mean for PR Professionals

The heyday of native advertising is over. Even before the ornaments are taken down from the tree to be placed carefully into dusty boxes marked “Xmas,” the Federal Trade Commission released its new guidelines for native advertising that are sending people into a tizzy and forever changing the way publishers and brands leverage the controversial […]

Conducting the Successful Satellite Media Tour

One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]

3 Steps to Success: Your First Year in PR and Onward

“We are excited to have you onboard,” one of the founding partners told me as I was settling into my new role. Little did I know, what I was about to embark on would change my perception on PR, business and what it means to do what you love. It all started with my fascination […]

2015 – Communiqué PR Year in Review

As we look back on another year there are numerous successes, big and small, to celebrate. 2015 has been a year of growth for Communiqué PR! We settled into our new, larger office space, added several new clients to our portfolio as well as a few new PR professionals to our stellar team. We saw the […]

Hello From the Other Side: What Adele Can Teach Us About PR

I’ll admit it. I’m a sucker for pretty much anything Adele does. So when Inc. Magazine recently ran a column about “6 Great Business Lessons from Adele’s Branding Strategy,” you know I was all over it. I’d like to think that almost everyone can learn something from Adele and that includes PR and communications professionals. […]

People Analytics Pioneer VoloMetrix Acquired by Microsoft

  Celebrations are in order! Our recent client VoloMetrix, a leading people analytics technology company, announced earlier this year that it has been acquired by Microsoft to bring deeper insights into worker productivity. VoloMetrix’s technology provides unprecedented visibility into how people spend their time, offering enterprises a data-driven way to quantify employee efficiency and engagement. […]

New Clothing Line for ‘Tech Guys,’ Ya Joe, Selects Communiqué as Its Agency of Record

The Seattle tech scene is booming and with several Silicon Valley companies including Facebook, Twitter, Apple and reportedly Snapchat opening engineering offices here, the burgeoning tech sector is undoubtedly having a positive impact on our local economy. With new tech jobs comes an influx of new residents, eager to find lucrative positions within IT, technology, and software […]

Switching Sides: Perspectives From a PR Pro Turned Journalist

There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]