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Switching Sides: Perspectives From a PR Pro Turned Journalist

There’s an old proverb that says you need to live something to truly understand it. This idea holds particularly true in the field of public relations (PR), where the day-to-day work and nuances of the business can be discussed at length with fellow professionals but can easily go over the heads of any non-PR folks […]

How Twitter’s Seven Steps to Customer Service Relate to Your PR Practice

When customers have a bad experience with a brand, there’s a good chance they’re going to tweet about it. To help brands improve their customer interactions, Twitter recently released a 122-page customer service playbook. Clearly this is a serious topic since a social media platform known for brevity decided to devote more than a 100 […]

Let Your Brand Decide: Journalist, Influencer, or Both

In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that […]

Kiss Writer’s Block Goodbye—55 Blog Post Ideas (You Can Thank Me Later)

When it’s time to write a blog post, more often than not, I find myself searching for inspiration. I want the post to be intriguing, educational, helpful, relevant and relatable for readers, but finding a topic that encompasses all of these attributes is, without fail, incredibly difficult. As I scoured the news, blogs and Google […]

The Digital Debate: What the State of the News Media Means for PR

Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what […]

Joke’s on You: Should PR Pros Leverage April Fools’ Day?

This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ […]

Why Slow PR is Crucial for Building and Maintaining Relationships With Journalists

Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital […]

Tech PR Haters Gonna Hate Hate Hate – and I’m Gonna Shake it Off, Shake It Off

I’ve been working with tech PR agencies for well over a decade now – enterprise/B2B clients mostly – so I was pretty bummed out when a friend in PR dramatically shared they’d “rather die” than do PR for “boring, geeky” tech clients. Come on now, why hate on the “geeky” tech companies? What have they […]

Infographic: 5 PR Takeaways From Social Media 2014

Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. […]