Broken Embargoes: Is the End of the Embargo in Sight?
This week there have been two high-profile media embargos broken causing a firestorm of tweets and finger pointing. The two embargoes included the launch of Gmail’s Priority Inbox feature and Autodesk’s announcement that it will bring AutoCAD to the Mac platform. With the rise of social media and the 24/7 news cycle, it seems the […]
The Power of Blogs
Recently I came across an article on Mashable’s website entitled, “10 Tips for Corporate Blogging.” The article opens with the following statement, “In a world where small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog, companies should be taking note on how to improve their blogs, attract more […]
Mashable Tackles the Future of PR and Social Media
Mashable recently interviewed a group of PR professionals to discuss the future of public relations and how they see social media changing the industry. Specifically, they tackled how social media will impact “the future of the press release, the evolution of social platforms, current limitations and solutions for those impediments, connecting with other PR pros, […]
The Resurgence of Public Relations
Just a little over a year ago I graduated from Washington State University with a degree in public relations. While I learned a lot about the PR world and am grateful for the opportunity, not one of my classes focused on social media. Interestingly, after a quick scan of this year’s course catalog, I still […]
How to Effectively Say No
In the world of professional services with today’s uncertain economic times, many people cringe at the thought of saying “no”, especially to a client or prospective client. However, there are times when saying no is exactly what needs to be said. So how does one say “no” effectively? Bud Caddell, strategy director for advertising agency […]
New Research Highlights the Importance of Hyperlocal Networks
Did you hear about that car accident on Capitol Hill? What about the construction mess at the intersection of Pike and Pine? The new bakery that just opened around the corner? It’s not likely you’ll hear about what’s going on in your own neighborhood from your local newspaper, favorite TV news channel or radio station. […]
HARO Features a New Search Tool for Industry Awards
Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about […]
Securing Placements of Case Studies in Vertical Publications
Case studies are a powerful resource that can be leveraged to gain editorial coverage – especially in vertical industry publications. At Communiqué PR, we work to ensure that case studies depict an actual problem and then provide a rich, detailed resolution. Providing such an editorial package to the media, we’ve found, can be valuable in […]
Competition is Fierce for Analyst Firms to Retain and Win New Customers
The other day I was doing some research for a presentation on general market trends with regards to analyst firms. It’s clear that the current economic climate has impacted industries across the board and analyst firms are certainly no exception. The competition to retain and win new customers, particularly in the IT sector, continues to […]
Exclusives: Are They Still Relevant?
Offering a reporter an exclusive story is a time-honored agreement in which a company or PR firm offers a piece of noteworthy news or interview exclusively to one publication or media outlet to publish. But with the current shift in the media landscape coupled with the rise of social media significantly increasing the demand for […]