YouTube Tips for PR Pros
Mashable has a regularly occurring series on its website called “The Social PR Guide Series.” One of the most recent contributions to this series focuses on YouTube, and how PR professionals can successfully implement and manage the solution within their companies. While many companies are becoming quite savvy at using social media sites such as […]
Content Creation and the Marketing Department of the Future
Jeanne Miller, communications manager with Tecplot, Inc., recently forwarded me an interesting article from BtoB magazine about how changes in the discipline of marketing are driving organizational changes. The article focuses on how business-to-business marketing teams at Intel Corp., Sybase and Xerox Corp. are “rethinking the organizational structures and even their cultures” so they can […]
Our Most Popular Posts: Q1 2011
The Communiqué PR team publishes new content on our blog several times a week. We strive to provide our readers with valuable information, analysis and tips relevant to today’s communicators and executives. Given the amount of information we all receive daily, we recognize you may not read each and every blog post. So we thought […]
Mastering the Nine Second Sound Bite
Time is precious. We are a society driven by deadlines and fast paced schedules, so it’s no wonder capturing people’s attention is a difficult task. Communiqué PR recently tweeted about a NPR story titled, “The Incredible Shrinking Sound Bite.” The article explores the history behind the length of sound bites in the media. Today the […]
PR Predictions for 2011
Making predictions and preparing for the future requires reflecting on the past. What changes happened in 2010 that will impact PR professionals in 2011? I recently made the transition from journalism into PR. During the four years I spent as a reporter, I watched the industry transform with a surge in social media and web-based […]
Gaining a Competitive Edge as a Student: On a Case-by-Case Basis
In the tightest hiring market in 70 years, college students are expected to do more than just attend lectures and pass exams; they are also expected to fill their resumes from top to bottom with the all-important internship. So how exactly does a student rise above their peers and stand out to potential employers? […]
To Pay a Blogger or Not to Pay a Blogger?
A few weeks ago, while conducting blogger outreach for a client, I ran up against an interesting dilemma. Several of the bloggers I reached out to had agreed to write about my client’s event, but requested money in the form of a “sponsored post” to do so. Generally the fee was $100-150 a post, which […]
Will AOL’s Purchase of TechCrunch Impact PR?
Last week’s purchase of TechCrunch, Inc. by AOL sent shockwaves through the technology industry leaving many wondering how this deal would impact the content infrastructure of TechCrunch, a leading online blogging network. According to a press release from TechCrunch, as part of the agreement TechCrunch, “will join the AOL Technology Network while retaining their editorial […]
Unique Tools to Consider Adding to the PR Toolbox
As a PR professional it can be challenging keeping up with the onslaught of tools and resources available to help uncover editorial opportunities, pitch and distribute news, measure and monitor social media campaigns and gather information on speaking and award opportunities. Beyond the HAROs and Cisions’ of the world, we thought it would be useful […]
GeoMarketing: An Effective Tool for Retail Businesses
With the proliferation of smartphones, location-based marketing is the latest buzzed about topic. Recently, an article in the Wall Street Journal explained how companies with retail outlets such as restaurants, retail stores and other small businesses can use location-based social networks to increase foot traffic to their storefronts. Location-based social networks, such as Facebook Places, […]