2019 at a Glance: Delta-Q Technologies
2019 was an exciting year for our longstanding client, Delta-Q Technologies (Delta-Q). As a leading manufacturer of industrial battery chargers for electric vehicles and industrial equipment, Delta-Q has become a one-stop shop for equipment and battery manufacturers looking to electrify systems and employ safe and efficient charging practices. This past year, we had the opportunity […]
Understanding Trust Part II: The Importance of an Effective Apology
Earlier this week, my colleague, Jennifer, published a blog post about understanding trust and why it matters. The post was inspired by a series of articles published in the Harvard Business Review analyzing the current lack of trust with large companies, including Boeing, Facebook and Nike. The final article, “The Elements of a Good Company […]
The Closed Caption Comeback
Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. As consumers with multiple screens vying for our attention, we find ourselves relying more and more on closed captioning. While we enjoy the chance to quickly get the gist of a video […]
Lessons From the Royal Family: The Importance of Informed PR Counsel in Times of Crisis
It may seem like a no-brainer: When enduring a public crisis, one must yield to the counsel of an experienced and knowledgeable PR team to protect your image and avoid bad press. Yet the recent fall from grace for Prince Andrew, the British Duke of York, shows that what may be evident to the public […]
The 6 People Your Business Should Follow on Social Media
When I was in college, I received a notification on Instagram that something called “The Wash” had requested to follow me. My immediate thought was that a laundromat had taken interest in my life and I didn’t understand why. This confusion led me to click on their icon. When I arrived on their Instagram page, […]
5 Ways PR Pros Can Increase Their Professional Value
When it comes to the leading PR professionals in our field, the best continually look to get better. This isn’t limited to the world of PR – it’s true of successful individuals in any trade. Entrepreneurs such as Bill Gates and Warren Buffett are avid readers and noted continuous learners. Walt Disney was constantly focused […]
Minimizing Cell Phone Distraction in the Workplace
A recently published New York Times’ article featuring economics reporter Conor Doughtery, “How to Turn an iPhone Into a Work-Only Tool,” explores how this NYT reporter recognized the side-effects of constant technology use and made the necessary change of removing his cell phone’s social media apps to offset a problematic work-life balance. In a 2018 […]
Aligning Your Business’ Marketing Strategy to the Instagram Algorithm in 2019
With over 1 billion users, Instagram can be an invaluable resource for businesses to create brand awareness and share more creative, visual content. Today, creating a compelling brand story is the focus of many digital marketers. Fortunately, Instagram offers a vast array of business tools created to enhance marketing strategies and engage customers. With dynamic […]
New to Corporate Social Media? Three Platforms to Consider for Social Management
Some 90 percent of brands use social media to increase brand awareness. However, 58 percent of those brands say measuring the effectiveness of social media efforts is challenging and only a small percentage (38 percent) measure social media ROI, according to Hootsuite’s Social Barometer 2018. The obstacles hindering success of corporate social media campaigns can […]
Content Creation: The Importance of Reliable Sources
Oftentimes, public relations professionals assist with the creation of content. This may be in the form of writing or editing op-eds, articles, blog post or speeches. This content may have varying purposes, but it is important that claims we make are trustworthy and credible. It is equally important to realize that everyday we are vigorously […]