Integrating PR With Affiliate Marketing Campaigns
Any avid Instagram user is likely familiar with hearing, “Swipe up here, don’t forget to enter my code,” as they tap through their Instagram Stories. In fact, in 2017, Instagram updated its settings to allow all business accounts with 10,000 or more followers to add links to Instagram Stories. By adding the link feature, businesses […]
The Blackbox of Pitching Media
As PR professionals (PR pros) we are often tasked with trying to maximize exposure for our clients across multiple forms of media, while actively listening to audience feedback and mining for emerging trends and conversations that we can leverage to keep our clients top of mind. While standard reporting is important, how you report on […]
Keywords, Personas and SEO: Ensuring Your Content is Valuable, Findable and Measurable
Much like the age-old question that asks, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” there is the content marketer’s version, “If you develop terrific content but no one finds or reads it, does it help your business?” I can’t answer for the […]
Best Practices for Summarizing Qualitative Research Findings
One of our client’s recently asked us to help with a research project to learn more about staff perceptions. Our ultimate goal was to discover staff attitudes and beliefs articulated in their own words. To gather this qualitative information, we decided to do one-on-one interviews, as opposed to a focus group, because we were interested […]
The State of the Media According to Pew
For nearly 15 years, Pew Research Center has distributed an overview of the state of the media, analyzing different forms, target audiences and consumption. It also looks at how media organizations are performing as businesses, analyzing outlets’ ability to capture attention as well as revenue. Rather than issuing one report, Pew distributes eight separate fact […]
Dell EMC Heads to Amsterdam for IBC2018, One of the World’s Biggest Media and Entertainment Events
We recently had the opportunity to support Dell EMC’s presence at IBC2018, one of the most influential media, entertainment and technology events in the world. More than 57,000 visitors from 170 countries gathered in Amsterdam for IBC, including content creators, broadcasters and content delivery providers. The show wraps up today, Sept 18., after five jam-packed […]
How to Avoid Being a Journalist’s Worst Nightmare
Public relations experts know how important relationships with journalists are. They (and their editors) are often the deciding vote on whether your client gets coverage or not. If you have a positive relationship with a journalist, you will often be their go-to if they have a story relating to your client. However, one bad pitch […]
The Culture Map – a Guide to Understand Various Business Cultures
I recently read Erin Meyer’s The Culture Map: Breaking Through the Invisible Boundaries of Global Business, a book illustrating the impact cultural norms have on business endeavors. Meyer documents her experiences as a well-travelled program director of cross-cultural management at INSEAD in Paris, as well as the experiences of various global business leaders and how […]
Round-up: Advice for Selecting a PR Firm
Earlier this month, I fielded an email from an early-stage CEO planning an announcement about the debut of his company and gathering information to inform his process and selection of a public relations partner. In responding to his email, I realized we have written on the topic of firm selection over the years several times […]
The Latest Best Practices in the World of Facebook Marketing Strategies
Facebook, as we know, is a social media platform deeply integrated in individuals’ personal, social and even professional lives; and therefore, is a prime marketing and communication tools used by organizations to engage with target audiences. A recent study by Buffer and BuzzSumo analyzed more than 43 million Facebook posts from the top 20,000 brand […]