The Power of Persistence in Pitching
The art of the media pitch is a difficult skill to master. Media pitching begins with a newsworthy story, customized media list and, typically, a strategically crafted email. After delivering what you think is a brilliant, personalized pitch, reporters may take hold of the idea or may not even respond. Many PR pros debate the […]
Going Social in 2018: 4 Emerging Trends to Give a Second Thought in the New Year
It’s no breaking news that social media plays an integral role in today’s business and personal interactions. In 2017, social media took on a new role in reporting, both in the political and corporate arenas, forever changing the “social norms” associated with social media. As companies plan marketing campaigns for 2018, strategically intertwining marketing efforts […]
For the Love of Blog: Don’t Forget to Include Blogging in Your 2018 Plan
Speaking from experience, blogging can sometimes seem like a daunting task. Finding topics that your readers will view as interesting is challenging and then developing them into posts that maintain someone’s attention and adds value can sometimes feel nearly impossible. However, blogging is an impactful tool that provides a platform to highlight results, share perspectives […]
Will the #MeToo Movement Change Corporate Culture?
Imagine sending out a tweet, going to bed, and waking up to 53,000 replies. That is what happened to actress Alyssa Milano when she decided on the evening of Oct. 15, 2017, to send a tweet in support of her friend who had been assaulted by Hollywood mogul, Harvey Weinstein. Alyssa Milano’s Tweet read, “If […]
Twitter Doubles Its Character Limit
In case you missed it, on Nov. 7 2017, Twitter granted most of its users the ability to double the length of their tweets to 280 characters. Users had previously been limited to posts of 140 characters, challenging them to be concise in a way that wasn’t required on other social media platforms. For instance, […]
Your Virtual PR Bookshelf
Over the years our team has shared its expertise through posts published to the Communiqué PR blog. Some of the posts tie directly to content included in our book, Strategic Public Relations: 10 Principles to Harness the Power of PR, while other posts dig deeper into practice areas or capture key campaign initiatives and results. […]
Creating an Employee Advocacy Program That is Right for Your Company
Two years ago, LinkedIn rolled out its employee advocacy platform, Elevate, a paid mobile and desktop app that makes it easy for its users to discover and share content from experts at their company. Designed for organizations with 2,000 or more employees, Elevate helps companies create and improve employee advocacy, and helps encourage employees to […]
Building Motivation as a Learned Skill
Recently I began reading Charles Duhigg’s book, Smarter Faster Better, about how to be more productive in life and business. The first chapter focuses on motivation, which is important because motivation is often the driving force or reason that people strive to reach a goal, endeavor towards personal success or work to solve a problem. […]
Social Media During Natural Disasters
With the flurry of recent hurricanes – Harvey, Irma and Maria – many people are still facing the harsh reality of their aftermath. It’s nearly impossible to prepare for weather of this magnitude, which is why these hurricanes were especially dangerous. Scientists and researchers feared that these storms would be some of the most powerful […]
Better Brainstorming
We recently had a brainstorming session here at CPR and, not only was it really fun, we generated some good ideas. Despite its popularity, however, when I started researching this blog I found that many people find brainstorming to be a frustrating and fruitless process that fails to get the team’s creative juices flowing. The […]