Developing a PR or Communication Program? Tips for Securing Stakeholder Buy-in
Whether it’s an strategic PR plan, an important customer announcement or a new message to reach your audiences, obtaining buy-in from key stakeholders ensures that everyone understands and supports the recommended approach. Securing consensus also provides the opportunity to obtain additional ideas and perspectives, and to understand objections that may not have been apparent to […]
Benefits of Offering Multiple Spokespeople in Your Pitch
As a general rule of thumb in PR, every pitch should offer a dedicated spokesperson. Without losing sight of the foundational steps of ensuring your listed spokesperson is approved to speak on behalf of the company and prepared to speak to your pitch, consider the benefits of offering multiple spokespeople. This strategy is particularly helpful […]
But Why? The Value of Reassessing Company Messaging
Developing and remodeling company messaging is a big endeavor. Regardless of the company size, age or team experience, creating authentic mission statements and value propositions requires a heavy time investment and can present tough questions around purpose and vision for the company’s executive team to address. For established companies, it may be challenging to step […]
2018 Edelman Trust Barometer Reports Record-Breaking Drop in Trust in the U.S.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered a record-breaking drop in the survey’s 18-year history. No country saw steeper declines than the U.S., with a 37-point drop in trust across all institutions. While the survey provides deep insight into the polarization of trust in business, government, NGOs and media […]
Turning the Tide: P&G’s Response to the Tide Pod Challenge
Recently, it’s become apparent that people will do just about anything, no matter how dangerous, to become internet-famous. Who could have guessed that eating highly concentrated packets of laundry detergent – an activity that can possibly kill you – would become an internet sensation? For those who are not yet aware, the Tide Pod Challenge […]
Ethics in Communications
At the beginning of each year, I review and sign the PR Council’s “Code of Ethics and Principles” as part of Communiqué PR’s membership renewal. The PR Council is an industry association committed to advancing its member firms’ business and there are more than 100 firms who belong to the organization. Firms of all sizes […]
‘Sorry, I Was on Mute’ | Tips for Leading an Effective Conference Call
As a PR professional, it’s commonplace to have regular conference calls with clients and colleagues. They can be a productive and efficient way to hold a meeting, especially for those who would otherwise have to travel to attend. However, if the call is not conducted in a professional and organized manner, it can be a […]
Looking Back on 2017
The past year proved to be a busy, productive and fun year at Communiqué PR. In addition to continuing to partner with our existing clients, we started working with several new clients during 2017, including Phytelligence, Whitepages, and WGU Washington. Below is a summary of the activities and results we secured on behalf of some […]
Reflecting on United Airlines’ Disaster
As 2017 comes to a close, I thought it would be interesting to look back on one of the bigger crises of the year: the forcible removal of a passenger from United Airlines’ flight 3411. Many people remember the disturbing video that fellow passengers captured of the screaming and bloodied man being dragged by security […]
Master Your Mental Toolbox in 2018
With the New Year upon us, many people are taking stock of their accomplishments from the previous year and setting goals for 2018. If you have decided that one of your goals for this year is to learn something new, I would encourage you to sign up for the free, four-week online course “Learning How […]