Instagram Business Profiles – Benefits of Using Instagram at Your Business
Instagram recently announced that it will begin rolling out business profiles to users in select markets. These updated tools will be available to companies of all sizes and will provide insights to help them better understand and attract followers to continue to grow their business. Although companies have already been using standard Instagram accounts as […]
Seven Tips for Using Facebook Live
Since it went public in January 2016, Facebook Live has earned significant attention, with many live streams going mainstream. Streams that have received major national attention include “Chewbacca Mask Lady,” the U.S. House of Representatives sit-ins, as well as numerous videos of shootings, public protests and arrests. There have also been some very interesting and […]
Unlocking the Hidden Talent in Your Organization
Most people have more power than they realize. Organizations that help the individuals on their teams identify, harness and effectively use their power are more likely to achieve business success. To identify their own power, employees should ask themselves, “On your very best day at work – the day you come home and think you […]
The Art of Storytelling in Public Relations – 5 Narrative Elements
Storytelling is intrinsic to every culture. From creation myths to legends and folk tales, it’s at the core of what makes us human and how we relate to others and our world. According to the Evolution of Storytelling and Fairy Tales by Princeton Press, as soon as humans developed the capacity for speech, “humans began […]
The Game of PR – What We Can Learn From Our Favorite Game of Thrones Characters
I’m admittedly a little too into HBO’s Game of Thrones. Through the months of March, April and May you can find me around the office discussing new theories and predictions and analyzing characters’ developing personalities. With the recent finale and the laundry list of Emmy nominations, I was inspired to take a closer look at […]
Augment the Reality of Your Business?
After surpassing the number of daily Twitter users, seeing more engagement than Facebook and becoming the biggest US mobile game in history, Pokémon Go undoubtedly has the world talking. For those who have not read or heard about the game, Pokémon Go is a free mobile app that uses your phone’s GPS to enable the […]
Dynamic Storytelling via Social Media: 3 Lessons from Kim Kardashian
Whether you love them or hate them, there’s no denying that the Kardashians have become a ubiquitous force in American pop culture. Twitter, despite having a notoriously short attention span, has become the most recent site of an enduring Kardashian occupation otherwise known as the #KimExposedTaylorParty. For background, this frenzy of a hashtag is the […]
#Brexit – Takeaways From the Social Media Wars
In what’s been deemed the “most expensive divorce in history,” British voters made the historic decision in June to leave the European Union. And like most political campaigns these days, it wouldn’t have been complete without the two sides duking it out on social media. Even the decision’s nickname, largely dubbed “Brexit” by the media, […]
The Perfect Press List
I often tell interns and PR newbies that the press list is the most important part of having a successful media outreach campaign. Of course, you also need to have an interesting story, concise pitch and relevant collateral information to land a story in a prioritized outlet, but if you are not sending the pitch […]
Public Relations Network Celebrates 10th Anniversary and Announces Expansion Plans
Two weeks ago, the Public Relations Network (PRN) celebrated its 10th anniversary at its semi-annual member meeting in Zurich. Communiqué PR is the exclusive partner of PRN in the United States, and I was fortunate to attend the bi-annual meeting and 10-year celebration along with 12 other PRN members representing boutique PR agencies from across […]