Keeping It Personal: What Companies and Brands Need to Know About Content
LinkedIn, and now Facebook, remind us that ultimately we are all influenced by individuals. Both of these platforms prioritize personal content over that of content from publishers, brands and companies. First LinkedIn launched its Pulse publishing capabilities that are available to individuals only (thus far not available to companies), and now Facebook has announced that […]
How to Hold a Successful Press Conference
When done right, a press conference can be a very effective way to convey company news. Organizations can deliver more information than a press release allows for and spokespeople can explain the wider implications of the news in more detail. In addition, a press conference is an efficient way to brief numerous journalists and news […]
Planning a Corporate Event? Read This First
On Wednesday, June 22, I started the drive from Sunnyside, Washington, back to Seattle feeling giddy and relieved. After three months of working with Darigold to plan and execute its Sunnyside plant expansion celebration for 400 guests, the event was over and it was a success. Whether your guest list is for 4 people or […]
Rebranding – A Cautionary Tale
Deloitte Digital announced on July 15 that it would be rebranding for the first time in 13 years. The term rebranding comes with a lot of mixed reviews. Over the last ten years there have been a variety of horror stories surrounding companies attempting to ‘modernize’ their image and the disasters that resulted. But, there […]
Incorporating Webinars Into Your Content Marketing and Lead Gen Mix
Increasingly, organizations of all sizes are leveraging webinars to establish thought leadership, foster lead generation, and interact with their target audiences. The Content Marketing Institute found that 60 percent of marketers are using webinars as part of their content marketing programs. Further, a survey by the research firm Demand Metric, together with Vidyard, found that […]
The Role of PR in a Successful Exit
In light of Microsoft’s historic acquisition of LinkedIn and our client Apical’s acquisition by ARM, it’s opportune to consider the important role PR can play in helping companies achieve a successful exit, whether that’s an IPO or an acquisition. PR is a critical driver on the road to an exit for two reasons: 1) It […]
The Intersection of Content Marketing and Mobile: Reaching Audiences in 2016
Content marketing is king among brands in today’s connected world. According to the Content Marketing Institute, 72 percent of all business-to-business marketers focus on creating engaging content for potential customers, citing it as the top priority for internal content creators over the next year. By 2019, the content marketing industry is projected to reach $300 […]
Live Stream Video—A New Tool for PR Pros to Master?
This year, the NFL announced it will live stream Thursday Night Football games on Twitter, Facebook launched its new video streaming capabilities through Facebook Live, and in 2014 Snapchat experienced a growth of 57 percent. The idea of video streaming via social media is clearly an idea that is sticking with consumers and driving high […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]
Soaring to New Heights
Some companies take blogging to new heights. One of them is Alaska Airlines. It launched its blog (https://blog.alaskaair.com) in June 2014 and in two years the blog has published more than 230 stories that people are actually reading. Halley Knigge, who signed on with Alaska Airlines in January 2014, runs the blog. Knigge, a former […]