Cape Productions Flying High: Media and Regulatory Updates
A new client of Communiqué PR is spearheading the introduction of consumer drone services in the U.S. and the media are taking notice. Cape Productions (Cape) is a drone video service for ordinary people who love to engage in action sports, with a current focus on capturing amazing footage of friends and family shredding the […]
Turning the Spotlight on EMC’s Media and Entertainment Solutions
At Communiqué PR, our client list spans the tech, healthcare and service industries with companies ranging in size from start-ups to global organizations. Last August, we began working with one of the biggest names in IT, EMC Corporation, to increase the visibility of its media and entertainment group. As a global leader in storage for media […]
Strategic Insights: So You Want to Become a Category Leader? Of Course You Do!
If the stock market has got you down, consider this: The conceptualization and launch of new companies, as well as the contraction and consolidation of existing businesses, are tenets of “economic dynamism,” a concept that illustrates the ebb and flow of financial progress needed for economic stability and progress. In a nutshell, fluctuations are necessary […]
How to Strategically Craft a Compelling Company Name
A good company name defines who the company is and what it offers. The name sets the tone for the business and cues people in on what it does. Sound important? Absolutely, and that’s why it’s critical for businesses to choose a name that’s impactful and easy to remember, but also conveys what the company […]
Broad Experience Can Make PR Pros Priceless
Every once in a while, I run into a senior executive or manager who has a bias about public relations and marketing professionals. Because PR or marcom professionals may lack specific in-depth industry or technical expertise, this person believes, PR professionals cannot possibly be as knowledgeable and therefore will not be as effective in telling […]
Turning Down Time Into Valuable Time
Unlike the retail industry, PR professionals are usually able to snag a little down time around the holidays. Clients are on vacation; journalists are out of the office; and news is not the public’s top priority. So, for us, that means a little less billable work. But just because the work isn’t billable doesn’t mean […]
Public Relations Trends to Look Out for in 2016
It’s that time of the year again! With 2015 now behind us, public relations professionals around the world are asking themselves, what’s next for 2016? Will developing creative, engaging content continue to rule the roost? How will social media communications evolve in the new year? And what are the things PR folks should be thinking […]
Conducting the Successful Satellite Media Tour
One often overlooked activity in the PR professional’s arsenal is the satellite media tour. The satellite media tour (SMT) involves leveraging an expert spokesperson and making him or her available for live or taped interviews with television news teams. For instance, Joan Lunden, an award-winning journalist, bestselling author, motivational speaker, women’s health and wellness advocate, […]
How to Drive Meaningful Coverage Without Hard News
One of the most exciting and challenging aspects of our work in PR is driving coverage in the absence of hard news. Without funding announcements, partnerships, or new products to announce, how can PR pros drive meaningful coverage for their clients? With a little persistence and a clear plan in place, PR professionals can drive […]
3 Steps to Success: Your First Year in PR and Onward
“We are excited to have you onboard,” one of the founding partners told me as I was settling into my new role. Little did I know, what I was about to embark on would change my perception on PR, business and what it means to do what you love. It all started with my fascination […]