10 Practical Skills From Food Service to PR
They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did […]
Going Beast Mode on PR: Three Lessons From Seahawks Player Marshawn Lynch
Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the media after practices and after games. There’s been much debate about the fairness of the NFL’s policy and whether players should […]
Best Practices for Online Surveys
When is the last time you participated in survey? Chances are it was recent. As the New York Times points out, businesses are clamoring for your input, and “their requests for feedback, like relentless tugs on the sleeve, now seem to come with every purchase, every call to a customer service department and every click […]
Infographic: 5 PR Takeaways From Social Media 2014
Before getting too settled into the new year, it’s always wise to take a look back at last year to see what we can learn moving forward. In that spirit, I thought to share an infographic I stumbled across from digital marketing agency Didit that offers a nice, concise wrap-up of social media in 2014. […]
Helpful Apps & Resources for PR Pros
As 2014 ends and the new year begins, finding creative ways to stay organized always seems to be top of mind, particularly for PR pros. Start off the new year fresh with these helpful apps and resources. What I have used this year and love: theSkimm— this bite size email newsletter arrives daily at my […]
Lessons Learned From the Sony Security Breach
Not a week goes by when there isn’t a story in the news about a high-profile security breach. Inevitably, after each incident knowledgeable PR experts weigh in on how the crisis could’ve or should’ve been handled. There are always new lessons to be learned. Perhaps it’s the influence of the work that we do on […]
How to Utilize LinkedIn
Throughout my time in college and now in the beginning stages of my career, friends, professors and colleagues have all stressed the importance of networking. While nothing will ever replace face-to-face networking events, there are continually new ways to network from the comforts of your own home. Specially, people now look to LinkedIn to make […]
Seattle Rallies to Support Diabetes Community
670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was […]
Should Brands Say “Ello” to the New Ad-Free Social Network?
The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is […]
LinkedIn Long-Form Tips & Tricks
With the recent addition of LinkedIn long-form publishing, all LinkedIn users will soon have the potential to reach thousands, if not millions, of viewers. While some LinkedIn users previously applied and then publishing capabilities, in the coming months all users will be granted access to long-form publishing. With such a robust opportunity to expand and […]