Tips for Leveraging Twitter’s New Analytics Dashboard
Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets’ engagement as well as follower demographics. You can check it out at […]
To Retain or Omit the Oxford Comma
The use of the serial, or Oxford, comma has been a long debated topic. For those unfamiliar with the debate over this “rule,” an example with a serial comma follows: I have traveled to Seattle, San Francisco, and Dallas. Whereas, a serial comma omitted looks as follows: I have traveled to Seattle, San Francisco and […]
How to Avoid Breaking PR’s Cardinal Rule
Recently, a writer at Newsweek published a story recounting his week-long experiment to read and to reply within 36 hours to every PR pitch he received. Given the volume of pitches that landed in his inbox, it was a noble effort. Some of the experiences he relayed made me chuckle, but a lot of his […]
What PR Pros Should Know About Facebook’s Latest News Feed Update
Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news […]
The Art of Apologizing on Twitter
As Twitter’s popularity and user base have rapidly grown in the last eight years, companies have used this as an opportunity to engage customers on the social networking and micro-blogging site. Twitter has become a medium for entertainment, news, product releases and reviews, as well as brand building. However, the instantaneous, small word-count tweet can […]
The Success of Seattle Children’s Autism Blog
In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early […]
Four Ways to Supercharge Your LinkedIn Sponsored Updates
LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test […]
Reddit Live Hits the Interverse – 6 Things to Know About the New Live-Blogging Feature
Last month, Reddit announced the release of Reddit Live, its own live-blogging feature. The “breaking news” platform allows Redditors to create their own live blogs via subreddits and invite contributors to post real-time updates. Unlike traditional Reddit threads, Reddit Live threads update automatically—meaning anyone watching will receive instant updates without having to refresh the feed. […]
PR and the Art of Persuasion: What PR Professionals Can Learn From Academia
Prior to making a career move to public relations, I worked in academia for six years as an English teacher and tutor. Though the parallels might not seem obvious at first glance, both careers are rooted in creating narratives that persuade an audience. The act of teaching is itself a performance designed to persuade an […]
Tips for Maintaining Your Productivity Through the Dog Days of Summer
Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of […]