The Delicate Balance of Media Follow up

Securing media coverage is always a challenge. We’ve provided numerous tips on how to pitch a newsworthy story, but once you garner initial interest, what do you do? How do you move a story from just interest to print? First, congratulations. You’ve won the first battle. You’ve successfully broken through the thousands of emails that […]

Charitable Giving: Choosing a Cause for your Business

  I recently attended Hopelink’s 17th annual Reaching Out Benefit Luncheon, featuring Jeanette Walls, bestselling author of The Glass Castle. The event was excellently done, and saw a turnout from a variety of local and national businesses, including Comcast, NBCUniversal, Boeing, Seattle Children’s Hospital, Nordstrom and Lane Powell. The variety of corporate sponsorship led me […]

Lessons From a White House Press Secretary

I recently attended the PRSA Puget Sound annual meeting where I had an opportunity to hear Scott McClellan, former White House press secretary under President George Bush, provide a spokesperson’s perspective from inside the West Wing. After hearing and considering Scott’s comments, it reminded me that some of the lessons he learned are important to […]

Tips, Tricks and Lists: How Short and Sweet is Memorable

Media resources continue to remain tight and more and more outlets are relying on contributed content. This presents a great opportunity for organizations to position themselves as thought leaders in their respective industries. But what types of stories tend to resonate with editors and readers? When I’m writing blog posts, I typically write about tips, […]

The Power of Mission & Vision Statements

Clearly defined mission and vision statements can be powerful for people and businesses. They can help provide focus and inspiration as well as provide another point of reference when making decisions. A mission statement is centered on what you set out to do, and a vision statement is focused on the end result. It is […]

Six Uses for Word Clouds in Business

  According to Wikipedia, a word cloud is defined as: “… [A] visual representation for text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. Tags are usually single words, and the importance of each tag is shown with font size or color.” You may have seen a […]

Social Media and Democracy: What Can Business Learn From Election Campaigns?

The chatter in social media outlets in the final days before the national presidential election will likely reach exceptional levels as digital and traditional national pundits try to predict the outcome. Feeding the banter is Twitter’s Twindex which tracks numbers of followers for each candidate, and Facebook’s Election Insights, which tracks how many people are […]

How CENTRI Helped Validate Its Business Through Analyst Relations

  Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer […]

Three Studies in Public Apologies & Crisis Communications

One of the major facets of public relations is crisis management. After all, although preventative measures are key, a variety of things can go awry that can negatively impact a company and its brand. Properly addressing errors is as important as preventing errors. One strategy frequently employed by a corporation is a public apology. However, […]

Using LinkedIn Advertising to Pitch Media

Keeping abreast of PR industry strategies and tactics is important to ensure that you’re continuing to innovate and provide fresh ideas to clients. Recently I read about interesting new ways to pitch media in the article, “5 creative PR pitches that caught reporters’ attention.” The post included a number of ideas but one really caught […]