The Five Must Haves on Your Company Website
You have one chance to make a good first impression. Whether it’s a face-to-face meeting with a prospective customer, a conference call, or an email introducing yourself and your services, your initial contact is your chance to either impress or disappoint. In many first impressions, you may not even have the opportunity to directly connect […]
Five Facebook Tips for Social Media Managers
For brands hoping to engage consumers and maintain a consistent social media presence, a Facebook page can be an effective tool. Despite debates over what a Facebook “like” is actually worth, or whether the company is here to stay, Facebook provides an excellent resource for sharing content, engaging with fans, and telling your brand’s overarching […]
Making Use of Wikipedia: Best Practices for Your Brand
In the last 11 years, Wikipedia has become one of the most influential and searched sites on the Internet. Because of its Internet prowess, it is a great tool to promote a business or product. A Wikipedia page for your brand influences search engines, validates your presence, tells your brand’s history—and it’s free. At Communiqué […]
The Great Debate: Know Your Spokesperson’s Strengths and Weaknesses
All eyes were on the presidential debate this week in Denver. But prior to the big debate, both parties were busy preparing for possible scenarios and anticipating questions, hoping to shine. In any speaking platform, preparation is key and I thought it might be helpful to look at how each candidate prepared and the takeaways […]
Corporate Blogging Best Practices from PRNewswire
Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best […]
Best Practices for Managing an Online Reputation
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of […]
Resolution at Last: NFL and Refs Reach a Deal, But What’s the PR Damage?
As a faithful Seattle Seahawks fan, a win is a win in my book. However, after Monday night’s football game against the Green Bay Packers, others may not share my sentiment. For those who didn’t catch the game or for those who may have been living under a rock the past week and avoided every […]
Blog Posts vs. Press Releases
When a company has news, the most common request we hear from clients is to distribute a press release announcing the newest product, customer or award win. But prepare yourself for a radical idea: A press release isn’t always the best way to communicate your company’s news. My colleague, Holly, recently wrote about using targeted […]
Using the Power of Pinterest to Pump Up Your Press Release
At Communiqué PR we are always trying to stay current on the latest social media and PR trends, and how they can benefit our clients. I recently came across an article on Ragan.com titled, “How Pinterest can boost your press release results” (by Carrie Morgan, September 21, 2012.) The article presented interesting ways that Pinterest […]
Think There’s a Market for Your Small Business Abroad? Check out These U.S. Government Resources
Here at Communique, we love working with start-ups and small businesses. We are familiar with the creative and collaborative mindsets of both work environments, which make phenomenal settings for innovation and professional development. However, it can be daunting for both start-ups and small businesses to expand, especially into foreign markets—even if there is an ideal […]