Brand Awareness & Adoption: How Much Time Does It Take?
If you have had the opportunity to launch a new product or service, you know that creating a brand presence in a consumer’s mind takes time. How long it takes is different for every brand. Brand building takes time because you often have to change the prospect’s mind about an old brand and get them […]
Visual Storytelling
You’ve heard the old adage: A picture is worth a thousand words. In PR, this saying still rings true when it comes to storytelling. Visual assets can make your message memorable, bring complex data to life and draw more attention to the most important parts of your story, as we explained in our post about infographics last year. Plus, more and more outlets are looking for visual aids to enhance stories.
A Look Back at 2011
It’s typically quiet the week between Christmas and New Year’s, offering us time to reflect on the past year as well as plan for the coming one. For us, 2011 was a busy year – with many successes and numerous milestones. Before we jump into 2012, here are some of our significant 2011 highlights, for […]
Key Elements of a Crisis Communication Plan
At the end of every year, media outlets and blogs around the world curate powerful image galleries or compose stories that cause us to pause and reflect back on the year’s top events and headlines. From turmoil in the global economy and tragic natural disasters that hit Japan and Missouri, to global uprisings like the […]
8 Tips for Managing a LinkedIn Group
LinkedIn has quickly become a hotbed for professional networking. With more than 100 million users, the site continues to add value to business professionals by offering a variety of ways to increase engagement and boost brand presence. For example, we recently wrote about its new features that allow users to follow companies and give companies […]
Using Video to Communicate to the Masses
With today’s expansive digital media landscape, information is published and consumed faster than ever before. In order to capture the attention and mindshare of your key target audiences, it has become even more important to utilize rich, multimedia assets to accompany your traditional press materials. And while the infographic has become increasingly popular to convey […]
The CEO’s Vital Role in Public Relations
If you are the CEO of a company large or small, you undoubtedly are busy thinking about myriad issues ranging from customer satisfaction, trends surrounding revenue growth, and alignment of resources, to recruiting, innovation, establishing direction and external changes, to name a few. In the midst of all of this, it is easy to forget […]
Dealing with Subtle, and Sometimes Not So Subtle Snark
I’ll admit it. When I drive the kids’ carpool or overhear interactions during “play dates,” there are times I feel conflicted. One child makes a subtle statement or comment that seems to take aim at another child’s perceived weakness. It is these subtle jabs that I struggle with – do I jump in or let […]
Road Trip to Spokane: MarCom and Strategic Public Relations
Last Friday, Colleen Moffitt and I had the opportunity to speak to the members of the Spokane MarCom Association about the importance of strategic public relations. The journey to Spokane was one we will never forget. We began our descent into the city only to have our landing aborted, turning us back to Seattle due […]
The Spam Stops Here
With the invention of email, reporters got the proverbial short end of the stick. They are targets of many organizations who want to share information that may be of interest to the reporters and their audiences. Unfortunately, this means that reporter inboxes are filled each day with mail that they need to sort through for […]