Becoming Proficient in Measuring Social Media
A few weeks ago, I wrote about two new social media measurement tools from Marketwire Sysomos that I recently tested out. While my initial thoughts and experience have been positive, it made me reflect on some of the other industry tools and resources available to help organizations measure social media’s impact and effectiveness. With social […]
Facebook Aims to Help the Public Relations Industry
We talk about Twitter and its role in public relations a lot on the Communiqué blog. While we believe Twitter is a great tool and can be used to reach millions of people almost instantly, it is important not to ignore the biggest social media platform, Facebook. It not only dwarfs Twitter in the number […]
gdgt: A Social Platform for Gadget Lovers
Attention all tech fans and gadget geeks! We’ve been playing around with a semi-new (launched a year ago) technology site developed by former Engadget editors Peter Rojas and Ryan Block called gdgt (or gadget). gdgt is a social platform that enables users to connect with the community through gadgets, and connect with your gadgets through […]
So You Made a Mistake? Now What?
Mistakes. We all make them. It is part of human nature. Sometimes it’s unavoidable and other times we just overlook something. Regardless of the mistake, it is how we respond afterwards that sets us apart from one another. One of the most recently publicized mistakes comes from a company not known to make many mistakes. […]
Jennifer Gehrt to Present to Insight Venture Partners’ Portfolio Companies
Next week, Communiqué PR’s Jennifer Gehrt (@JenGehrt) will be in New York presenting to Insight Venture Partners’ portfolio companies. Jennifer will be facilitating two sessions on using social media effectively and strategically. Jennifer will share real-world examples and case studies to illustrate the impact social media can have for organizations. Additionally, Jennifer will outline best […]
Preparing for the Broadcast Interview
Broadcast interviews can be an exciting and valuable opportunity for any business. These interviews provide a vehicle for an organization to establish themselves as thought leaders in an industry or on particular topic, provide a platform to deliver key messages to a broad audience, and put a face to an organization. Broadcast interviews are very […]
Wildfire Interactive Provides Easy, Customizable Facebook Campaigns
Social media contests have the power to drive massive awareness and engagement for an organization. Earlier this year we blogged about the benefits these campaigns can provide both consumer and business-to-business (B2B) companies, as well as a case study about a successful Facebook campaign we launched. While we have experience developing and executing social media […]
New Research Highlights the Importance of Hyperlocal Networks
Did you hear about that car accident on Capitol Hill? What about the construction mess at the intersection of Pike and Pine? The new bakery that just opened around the corner? It’s not likely you’ll hear about what’s going on in your own neighborhood from your local newspaper, favorite TV news channel or radio station. […]
The Value of Product Demos and Why Companies Should Consider Them
So you’ve developed a great product. The funding is locked down, a marketing plan is set into gear and the product is ready to be launched into the world. Before you release your new product into the wild, you might want to consider developing a product demonstration. A demo can help a company validate and […]
HARO Features a New Search Tool for Industry Awards
Peter Shankman’s Help a Reporter Out (HARO) recently featured a new service from mBLAST called AwardSync. This free service enables award organizers to post information and publicize industry award programs. It also makes it easy for organizations and PR professionals to find awards relevant to their specific industry and vertical market. AwardSync provides information about […]