Social Media Provides Expression of What People Want
Businesses are using social media for a variety of communication objectives – providing customer support, sharing breaking news and offering promotional information. The power of these networks to easily and quickly gather real-time perceptions is unprecedented. Market research that used to take thousands of dollars and weeks if not months to complete, can now be […]
Social Media and Fundraising
A number of people have recently asked me about social media and its relation to fundraising. Some of the questions we have been asked include: How can we leverage social media to raise money for our nonprofit organization? Will our online or social media fundraising activities cannibalize our traditional fundraising activities? How do we set […]
Crisis Communication Planning and the Impact of Social Media
Last week, Jennifer and I had an opportunity to conduct a workshop on crisis communication at the Washington State Community Action Partnership Statewide Development and Marketing Conference. The goal of the training was to provide attendees with an understanding of the various types of crises and how to best prepare. We also spent time discussing […]
Our Survey for the Port of Kingston Passenger-Only Ferry
Recently we helped the Port of Kingston conduct a survey to gather feedback on its planned Passenger-Only Ferry service. We created the survey to determine how people would use the ferry, when they would ride it and their primary purpose for using the service. The survey was distributed via Facebook and Twitter between April 16 […]
Training Your Executives to Become Well-Versed in Social Media
I recently read an interesting interview in Mashable with Forrester Research’s CEO George Colony offering his perspective on why CEOs should be well versed in social media. While more and more companies and C-level executives are embracing social media as an effective tool to help meet business objectives, there’s a staggering amount of executives who […]
The Civil Beat: Is this the Future of News?
As print newspapers around the world are merging or moving to online-only versions, eBay founder and Hawaii resident, Pierre Omidyar is looking to develop the next generation of online news. According to a story we heard on April 22 on NPR, Omidyar is creating a subscription-only online news website for residents of Honolulu, called the […]
Social Media Contests Have the Power to Drive Massive Awareness and Engagement
We all know about the benefits that social media provides both consumer and business-to-business (B2B) companies. It can help raise visibility of a company, provide a powerful channel to engage with target audiences and can help create brand loyalty. But what if you’re a new company or an organization just starting to build a presence […]
Establishing Thought Leadership in Vertical Markets
Establishing thought leadership in vertical markets can help a company raise its profile, distinguish it from competitors, drive new customer leads, and ultimately, increase revenue. In fact, according to a press release from leading research firm Gartner, thought leadership can be a “powerful tool for improved marketing success in IT services.” As we have written […]
Best of the Best: Social Media Conferences
A client recently approached Communiqué PR for a recommendation on the best social media conferences. His goal is to learn more about techniques and best practices for leveraging social media to better engage customers with blogs, social networks and video. He recognized he has a lot to learn as he continues to migrate from traditional […]
Accessing News: The Changing Face News
With the ascent of online news sources and the advent of social media, news is becoming portable, personalized and participatory. Now more than ever, people are accessing multiple media platforms to get their news. Recent findings from the Pew Research Center prove that “The overwhelming majority of Americans (92%) use multiple platforms to get news […]