Puget Sound American Marketing Association – September Luncheon
Jennifer Gehrt will be speaking at the Puget Sound American Marketing Association luncheon on September 9, 2009. Jennifer will be speaking about how marketing professionals can leverage the power of Twitter with her presentation entitled, “Twitterphoria: Adding Twitter Power to Your Marketing Mix, Today.” If you’re interested in learning more about how to leverage Twitter […]
Twitter Generates $48 Million of Media Coverage
AdAge recently published an article about a report from VMS, a news-monitoring service, which claims that Twitter has received nearly three billion impressions in the past month. According to the report, these impressions are worth nearly $48 million. There has undoubtedly been a lot of hype about Twitter. It has made its appearance on CNN, […]
New Twitcam Lets Twitter Users Stream Live Video
Twitter users can now broadcast themselves live using a new service called Twitcam. The service, introduced by Livestream, provides users with an opportunity to add live streaming video to their Twitter feed and host live chats. In a press release by Livestream, the company said, “Twitter-centric services for sharing photos and videos have been exploding […]
Interactive Marketing Proves More Effective Than Advertising
Forrester Research recently published its Five-Year Interactive Marketing Forecast report and shared information about its results with the readers of Advertising Age. In an article titled, “Advertising Will Change Forever,” Josh Bernoff, an analyst with Forrester Research, explains how interactive marketing methods have proven more effective than traditional advertising. The report predicts that interactive marketing […]
Twittergate
Recently, a French hacker known as the “Hacker Croll” broke into Twitter CEO Evan William’s e-mail account and uncovered confidential documents containing information about Twitter’s business plans as well as user accounts and passwords. Since then, a controversy has unfolded over Michael Arrington’s announcement that he would publish some of the documents he received including […]
Transparency Is Not an Option
Transparency is an issue that continues to arise as social mediums and online communications gain momentum. Social media provides companies with a great opportunity to represent their brands and interact and build relationships with key influencers and consumers. However, if a company fails to be completely transparent in its online communications, the result can be […]
Public Relations Lessons From Silicon Valley
A recent article on PR and start-ups in the Silicon Valley by Claire Cain Miller of the New York Times, reminds PR professionals that the media landscape continues to evolve and the role PR plays is crucial to helping clients navigate these new waters. Cain Miller recounts a recent brainstorming session she attended with publicist […]
Responding to a Brand Attack via Social Media
On Monday, July 6, Dave Carroll, a musician from the band Maxwell Bros, posted a YouTube music video complaining about the poor customer service he received from United Airlines regarding a broken Taylor guitar. The guitar (worth about $3,500) was damaged on a flight to Nebraska more than a year ago. The video immediately generated […]
Personal Branding for Journalists
Just as companies build brand awareness for products and services, journalists are now building brand awareness for their name. For journalists, creating a name is critical as they work to establish an area of expertise and build credibility among readers. This is especially important for freelance journalists who contribute to a variety of news outlets […]
Bing to Feature Twitter Updates
Bing, Microsoft’s new search engine which officially launched on June 3, is making headlines yet again as the company “dips its toes into a hot new area of real-time search.” The company revealed on July 1 it will include the latest Twitter updates from popular users such as actor Ashton Kutcher, technology journalist Kara Swisher, […]