First Gadget-Oriented Social Network Encourages Consumer Reviews
Since 2002, technology writer Peter Rojas has been developing Web site interfaces for the news and reviews of electronic gadgets. He has been involved with the creation of popular technology blogs such as Gizmodo and Engadget, and is now embarking on yet another start-up to change the way gearheads learn and communicate about electronics. Earlier […]
Social Media Measurement Tools Continue to Evolve
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions […]
Social Media Measurement Tools Continue to Evolve
Social media has dramatically changed the way organizations interact with customers and key audiences. Opportunities to engage directly and in real-time through social networking platforms such as Facebook, Twitter and blogs have given way to new levels of engagement with instant feedback. As more organizations evaluate how to leverage social mediums, many are asking questions […]
Sharpie Stays True to Print While Dabbling in Social Media
A recent case study in Advertising Age examined Sharpie’s new campaign designed to encourage consumers to associate the Sharpie brand with creativity and expression. The goal of the “Uncap What’s Inside” campaign was to inspire consumers to “uncap” their creativity and express their individuality as a low-cost way to “accessorize their lives.” Newell Rubbermaid – […]
Crossing the Privacy Line? City of Bozeman Asks Candidates to Submit Social Media Affiliations & Login Details
It recently became public knowledge that potential job candidates for the city of Bozeman, Mont., were being asked not only to reveal their online social media affiliations, but also release their username and passwords during the application process. The request for applicants to submit their social media usernames and passwords has stirred mixed emotions with […]
The Power of Networking: Fostering Relationships and Building Business
Many of us know or have experienced the benefits of networking. Actively fostering existing relationships and building new ones can lead to new business leads, job opportunities or help you recruit new talent to your organization. It also provides individuals the opportunity to increase their knowledge and skill set and build their reputation in a […]
iTunes New Pricing Model – Is it Working?
Back in April, we blogged about Apple’s move to eliminate the “one price fits all” model for its iTunes digital media store, opting to shift to a three-tiered pricing model. While this news was met with some trepidation by media, music labels and consumers, a new article from Billboard‘s Antony Bruno and Glenn Peoples suggests […]
Twitter vs. Iran
It’s unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that’s exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal […]
Twitter vs. Iran
It’s unlikely that the founders of Twitter ever imagined their social media site would become the vehicle for a political uprising. Or that it would have the capacity to replace traditional journalism and media resources. But that’s exactly what Twitter has done. Within the last three weeks, Iranian protestors have used Twitter, YouTube and personal […]
Bing versus Google – How Healthy Competition Builds Media Buzz
Microsoft’s new search engine Bing has been grabbing headlines since its official launch on June 3. Expected to rival search engine giant Google, Bing is gaining popularity and, according to recent comScore Networks data, is boosting Microsoft’s market position. So what makes Bing the new search engine darling? Is it the friendly user interface or […]