The Words We Love to Overuse

A recent post in the New York Times “After Deadline” blog – an online section devoted to examining questions of grammar, usage and style – examined the words writers love to overuse. Since we’re increasingly called upon to create more written content on behalf of our clients, we find this blog helpful to improve our […]

How to Connect with Reporters and Influencers on Twitter

There’s been a lot of discussion about the popularity of Twitter and its growth over the past year. Twitter’s popularity has extended into the media with many high profile and prolific journalists (think CNN’s Larry King, NBC News’ David Gregory and Wall Street Journal‘s Walt Mossberg) using the micro-blogging site to interact with their readers […]

Major Brands Learn to Embrace Twitter

Twitter is growing at breakneck speed, and major brands can no longer afford to ignore it. According to social media guide Mashable.com, Twitter grew an astounding 752 percent in 2008. And according to market tracker Hitwise, traffic to Twitter went up 43 percent after Oprah joined Twitter on her show. For comparison, Facebook grew about […]

TechFlash 100 Ranks Social Involvement of Seattle Companies

Last week, TechFlash.com published a list of the top 100 Seattle companies that are drawing the most Web traffic and attention on Twitter, blogs and with other media. Working closely with YouNoodle, a start-up which monitors a company’s media buzz, TechFlash ranked companies on a scale of zero to 100. The higher the number, the […]

What are Twitter Hashtags?

Twitter can be an invaluable resource. From chatting with friends to connecting with new people, this social network provides a way to instantaneously share information. But the sheer volume of conversations and links can be overwhelming, and many people find it difficult to navigate. So we were pleased to learn about a Twitter feature designed […]

Digital’s Role on Public Relations

Given the current economic conditions and the demise of many print publications, conversations are increasingly taking place online through networks and platforms such as Twitter and Facebook. We recently wrote a blog post about the power of Twitter and the impact of Facebook on companies like Coca-Cola. There’s no doubt social media is a hot […]

Coca-Cola Fan Page Takes Facebook by Storm

Companies looking to leverage the power of Facebook to attract the masses may want to take a lesson from Coca-Cola fans Dusty Sorg and Michael Jedrzejewski. With a fan base of 3.3 million users, Sorg and Jedrzejewski’s Coca-Cola Facebook fan page is one of the most popular pages on Facebook – second to Barack Obama […]

The AIG Bonuses: A PR Perspective

The news that insurance giant AIG will pay $165 million in bonuses to employees has not been warmly received. At a time when millions have lost their jobs and the recession worsens, the nation is outraged that taxpayer money is being spent on multi-million dollar bonuses for the very people who some believe largely contributed […]

Dan Hesseís Sprint Ads

Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]

Leveraging HARO to Gain Consumer Reaction to Starbucks VIA

After my experience trying Starbucks VIA, I was curious to see what other people think about the company’s instant coffee so I did an informal e-mail poll. I posted a query on Peter Shankman’s HARO to see what other consumers think of the new brew. We have successfully used this tactic before to secure customer […]