Can Digital Portfolios Gives Newspapers a Second Chance?
It’s no secret that the newspaper industry is in serious trouble. The changing media landscape coupled with the economic downturn has forced the recent closure of longtime newspapers such as The Rocky Mountain News and Seattle Post-Intelligencer. Even TIME offered its predictions on the top 10 major newspapers that will fold or go digital this […]
Six Easy Tips to Improve Your Blog
Once you’ve created a blog for yourself or your company, how can you ensure your content is interesting and valuable to readers? Here are a few simple tips to create a great blog: 1. Create compelling content. Don’t just rephrase articles or blog posts you read elsewhere. Write about your area of expertise or personal […]
Using Twitter and Facebook to Fundraise for the Seattle Children’s PlayGarden
With more than 25 million users worldwide Twitter has become a powerful medium for both businesses and consumers to connect. Similarly, Facebook, with more than 200 million users, has redefined the way we communicate. Communiqué PR recognizes the major potential these two social mediums possess and has decided to launch its first campaign centered around […]
Are Twitter Channels a New Trend?
Twitter has an important role in business. Professionals are connecting over Twitter, building relationships and sharing information. But Twitter is a complex web to navigate and finding others can be difficult, especially because many people use screen names. As is often the case online, a simple problem breeds hundreds of solutions in the form of […]
Digital Strategies are Not Cutting It for CMOs
Heidrick & Struggles, an Atlanta-based recruiting firm, recently conducted a survey to evaluate the success of digital strategies in marketing activities, such as social media, search engine optimization (SEO) and business intelligence. They surveyed 111 senior marketing executives at firms with $1 billion or more in annual revenues and found that while many marketing executives […]
Businesses Cannot Afford to Ignore Twitter – Five Steps to Take Now
Social media is changing business. Twitter enables anyone to broadcast anything to millions of people in an instant. The short 140 character updates seem casual, yet the impact of one message can have significant and sometimes drastic implications. Known brands such as Ketchum, JetBlue, Southwest and Domino’s have all learned first-hand the effect Twitter can […]
Creating a Corporate Blog
Corporate blogs can be an excellent way to establish thought leadership, build communities and drive additional traffic to an organization’s Web site. For example, since Communiqué PR started its blog in January 2008, we have seen a 200 percent increase in Web traffic and the blog has been a terrific way to give our clients […]
Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, “How are you (marketing executives) supposed to discern what is right for your brand?” With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives […]
Leveraging the Power of Twitter
The power of Twitter is evident. For the first time an individual can broadcast a message to millions of people in an instant. But how companies will leverage that power to achieve their business objectives is not yet as evident. I recently participated in a panel hosted by Perkins Coie and Madrona Venture Group focused […]
Facebook vs. MySpace
Recently I presented at the 2009 Communicators Conference in Portland, Ore. My discussion focused on the changing media landscape and its effect on communication. It was fun and interesting to talk about the changes I am seeing. With so much transition occurring in our industry, I think it pushes each and every one of us […]