Google’s ‘In-Depth Articles’ Feature – What It Is, and What It Means for PR
If you work in media or technology, you might be aware that Google recently introduced a new search page feature, “In-Depth Articles.” The feature, which aims to provide “thoughtful in-depth content” that “remains relevant long after its publication date,” offers up links to long-form articles at the bottom of the search results page—similarly to how […]
Is Word of Mouth Enough?
In order to celebrate one of our colleague’s embarking on a journey to San Francisco, the whole Communiqué PR team recently visited Seattle’s Fremont Brewing Company. It was my first time there, but before I even walked through the door, I could feel the energy from the outdoor seating area. It was full of smiling […]
The Power of a Blog in a Crisis
Communications professionals (including the Communiqué team) often tout corporate blogs as a way for businesses to create a voice, connect with their audience, drive thought leadership and increase website traffic. While this is all true, corporate blogs can become especially handy when a company has a crisis on its hands – especially if the company […]
Customer Reviews – Friend or Foe? A Useful Infographic
Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” In today’s world, a reputation could probably be ruined in far less time than that. As the popularity and usage of social media and review websites grow, it is likely that users will post their experiences with […]
Unexpected Tips for Crafting Superb Social Media Posts
In a perfect world, we’d press a button and automatically generate a show-stopping, viral social media post. Unfortunately, that technology doesn’t exist (yet), so PR professionals have to rely on tried and true guidelines and tips for creating awesome, engaging posts for clients. A recent article on PR Daily titled, “How to create perfect social […]
Gaining Popularity on Facebook: Five Quick Tips
Curating content for a social media platform requires time and energy, so it can be disappointing when you find something worth sharing with the Facebook world, and it doesn’t get the shares or likes you thought it would. However, there may be an explanation if your business’ Facebook posts aren’t receiving the attention they might […]
How to Apologize Effectively
To err is to be human. But how one handles the mistake can make or break a relationship. Businesses, particularly in this era of social media, are in a more difficult predicament when mistakes are made. Rumors spread quickly in the social stratosphere and can lead to negative consequences for a brand’s image. However, when […]
3 Ways to Take Advantage of LinkedIn’s Publishing Model
The New York Times recently profiled professional networking leader LinkedIn in a June 16, 2013, article titled “LinkedIn Builds Its Publishing Presence.” The article points out what you may have noticed if you’re an active LinkedIn user: The network is no longer just a place to post your resume and call it a day. Rather, […]
“Nacho” Best Move: Lessons From Taco Bell’s Taco-Licking Disaster
In case you haven’t heard (sorry to any fast-food lovers for bearing the bad news), Taco Bell recently came under heat for a particularly unappetizing photo posted by one of its employees. The photo featured the employee licking a tall stack of empty taco shells on the job and went viral, creating a backlash of […]
Social Media Sensitivities
Social media can be an amazing tool for businesses, brands and individuals, and there are some great complimentary tools that can help automate the process to be more manageable. However, it is important to ensure you are sensitive to what is happening in the world, and listen and react accordingly. For many brands Twitter is […]