Spring Cleaning for Your Facebook Profile

While social media platforms continue to grow and increase in popularity for both companies and individuals, Facebook generally caters to users’ personal lives. Because the platform is typically personal, Facebook profiles have become notorious for preventing opportunities and leaving bad impressions due to inappropriate content and/or pictures. If you are my age (early 20s) and […]

PRSA Puget Sound Panel: Corporate Reputation Drivers of the Digital Age

At the end of January, I attended the PRSA Puget Sound’s event focused on security and privacy, “The Corporate Reputation Drivers of the Digital Age.” Panelists included Aaron Weller, managing director, Data Protection & Privacy Practice at PwC; Christopher Budd, principal and founder of Christopher Budd Communications; and Leigh Nakanishi, Edelman, Data Security and Privacy […]

On the Road: Medio’s Press & Analyst Tour

As any communications professional can appreciate, relationships with media and analysts are extremely important and in-person meetings are an excellent way to build on existing relationships, or to create new ones. For this reason, we were excited to plan a press and analyst tour for our client, Medio, a leading provider of predictive analytics solutions. […]

When Should a Start-up Business Hire a PR Firm?

Recently, I was invited to be a guest panelist for a grad school class at the University of Washington focused on entrepreneurial marketing. One of the students asked, “When should a start-up hire a PR firm?” There were three of us on the panel and the students heard three different answers that day. John Cook, […]

Charitable Giving: Choosing a Cause for your Business

  I recently attended Hopelink’s 17th annual Reaching Out Benefit Luncheon, featuring Jeanette Walls, bestselling author of The Glass Castle. The event was excellently done, and saw a turnout from a variety of local and national businesses, including Comcast, NBCUniversal, Boeing, Seattle Children’s Hospital, Nordstrom and Lane Powell. The variety of corporate sponsorship led me […]

Social Media and Democracy: What Can Business Learn From Election Campaigns?

The chatter in social media outlets in the final days before the national presidential election will likely reach exceptional levels as digital and traditional national pundits try to predict the outcome. Feeding the banter is Twitter’s Twindex which tracks numbers of followers for each candidate, and Facebook’s Election Insights, which tracks how many people are […]

How CENTRI Helped Validate Its Business Through Analyst Relations

  Throughout its years, Communiqué PR has developed strong relationships with industry analysts. With many of our clients, we recommend cultivating and growing a network of analyst advocates who can actively provide feedback on, or help validate their products and services. Analysts are a critical audience that has the ability to influence potential customers, offer […]

Three Studies in Public Apologies & Crisis Communications

One of the major facets of public relations is crisis management. After all, although preventative measures are key, a variety of things can go awry that can negatively impact a company and its brand. Properly addressing errors is as important as preventing errors. One strategy frequently employed by a corporation is a public apology. However, […]

Making Use of Wikipedia: Best Practices for Your Brand

In the last 11 years, Wikipedia has become one of the most influential and searched sites on the Internet.  Because of its Internet prowess, it is a great tool to promote a business or product.  A Wikipedia page for your brand influences search engines, validates your presence, tells your brand’s history—and it’s free.  At Communiqué […]

Corporate Blogging Best Practices from PRNewswire

Having a corporate blog can be a huge resource for driving traffic to your company’s website, building out your business, and garnering media coverage. However, with so many competing platforms and styles of blogging, it can be difficult to determine what is best for your business. I recently attended PRNewswire’s webinar “ Corporate Blogging Best […]