Best Practices for Managing an Online Reputation
More and more consumers are making decisions based on reviews from online sites like Angie’s List and Yelp. In a perfect world, every customer would be a happy customer. Unfortunately, it is usually the disgruntled customer who chooses to leave a nasty review that can leave a brand feeling tarnished. In fact, eight out of […]
Resolution at Last: NFL and Refs Reach a Deal, But What’s the PR Damage?
As a faithful Seattle Seahawks fan, a win is a win in my book. However, after Monday night’s football game against the Green Bay Packers, others may not share my sentiment. For those who didn’t catch the game or for those who may have been living under a rock the past week and avoided every […]
Boost or Bust Your Brand
At Communiqué PR, we have the opportunity to work with companies at all stages of growth. From Facebook to Opscode to Attachmate to The Bravern, our client list has presented us with many opportunities to watch a company evolve and grow. With start-ups, we are often brought in at a time when messaging is constantly […]
Making Use of LinkedIn Applications
Here at Communiqué PR, we are huge fans of LinkedIn. Although not an end-all resource, it is hugely helpful for recruiting, staying up to date with contacts, and maintaining your personal and business’ online brand. LinkedIn is most effective when updated frequently, as it is an easy tool that lets colleagues know what you are […]
Avoiding Plagiarism
Earlier this week I was chatting with one of my colleagues about Time magazine’s suspension of respected writer and CNN TV host Fareed Zakaria for plagiarism. It got me thinking about the topic and I decided it might be helpful to offer a reminder of what plagiarism is as well as tips on how to […]
Think Before You Tweet: Twitter Don’ts That Can Damage Your Brand
It might sound like a tip from an overprotective mother, but once you post something on the Internet, it becomes public and it is hard to undo. I’ve heard adults pass this knowledge along to teens that live and breathe in a virtual world, posting every feeling or rant to Facebook or Twitter. There have […]
Four Ways Instagram Can Lead a Small Business to Success
When Instagram was first launched in the fall of 2010, nobody could have predicted its enormous success. Despite its simple concept, Instagram gained a total of 14 million users in its very short lifespan, and was sold to Facebook in April 2012 for $1 billion. The free app allows users to snap, edit and post […]
The Art of Writing Testimonials
Here at Communiqué PR, we believe strongly in the value of testimonials. Client or customer testimonials are an excellent way to validate a product or solution. Not only do they offer credibility for your service, but they provide real life examples of how a technology works. A well written testimonial shows potential customers how a […]
It’s Who You Know
It’s no secret that sometimes the key to landing a job, a story, an interview or a client can be because you know somebody. But this should not be looked at negatively; fostering good relationships with media and in the business world is a smart and strategic move. In communications, building relationships is essential. It’s […]
Working Yourself Out of a Job – The Right Way
We never want to lose a client. However, there is at least one situation in which losing a client is cause for celebration. At Communiqué PR we focus on helping our clients leverage PR in order to achieve their business objectives. Sometimes those business objectives involve selling the company, and by successfully positioning a company for […]