Netflix’s Launch of Qwikster: A Good Reminder for Developing Effective Messaging
With the recent headlines around the Netflix/Qwikster PR blunder, we are reminded once again the importance of developing effective messaging when communicating to key influencers – particularly consumers. Whether you are announcing a change in your business model, introducing a new product or an update to an existing service, effective messaging allows organizations to articulate […]
The Council of PR Firms Code of Ethics
A couple of months ago I participated in a survey by the Council of PR Firms, which included a question about business ethics. It got me thinking about the topic and the importance of business ethics in our professional lives. According to Wikipedia, “Business ethics (also known as corporate ethics) is a form of applied […]
Executive Leadership Transitions and Achieving Coverage
Changes in executive leadership can be an exciting time for a company. Change often signals a continuation of momentum or the start of a new direction. These announcements are also interesting to media, who get to know executives in their given industries over time through numerous briefings and product announcements. Recently, Opscode, the leader in […]
How to Increase the SEO of Your Twitter Account
There are many uses for social media sites such as Twitter, and regardless of your objectives, gaining influence, followers and social connections will help you get there. Rarely does an organization create a Twitter account with no hope of being found or followed. One of the key ways to have your Twitter handle found and […]
Leadership in Public Relations & Marketing
Several weeks ago I was perusing the Puget Sound Business Journal and came across an article by Lynn Parker titled, “How to lead effectively and not just manage.” The headline immediately caught my attention, and as I read the article, which was orientated toward people running small businesses, I could not help but think how […]
Should Every Business Invest in Social Media?
A couple months ago I came across a really interesting read in The New York Times that posed a thought provoking question: should every business invest in social media? My initial reaction was, of course! While the level of investment should definitely vary depending on an organization’s size, goals, and about a million other variables, […]
Rovio’s Angry Birds Find Happiness on SwaddleDesigns Baby Products
What do Rovio’s Angry Birds, one of the world’s hottest and most popular entertainment and media brands, have in common with SwaddleDesigns®, an award-winning, Seattle-based baby product company? Beyond the common characteristics of loving and protecting their offspring, SwaddleDesigns and Rovio recently announced their definitive agreement granting SwaddleDesigns licensing and merchandising rights to produce Angry […]
Promoting Fashion in the Great Northwest
Late last year, Communiqué PR started working with The Shops at The Bravern, an open-air retail shopping center in Bellevue, Wash. Since that time, we have focused on building awareness of The Bravern both with consumers and the broader shopping industry. We have had the opportunity to promote a variety of events and work with […]
What Does Your “About Us” Page Communicate?
The “About Us” page is one of the most important pages – and often most visited – on any company’s website. For most businesses, the messaging is first created at the early stages of the website’s design and most likely has not been reviewed since. However, while you may not be paying attention to it, […]
Lessons Learned in Social Media From a Reality TV Show?
Earlier this year, NBC debuted a new singing competition, The Voice, which at first glance seemed similar to FOX’s American Idol. Talented young performers all looking for their big break in the music industry by performing in front of celebrity judges or “coaches,” as The Voice coins them, including Christina Aguilera, Cee Lo Green, Adam […]