Transparency: How Much is Too Much?
As a PR professional, I consider transparency to be one of the most important principles of my job. As a rule of thumb, I tell myself and my clients that if you wouldn’t want your statement or actions popping up in an Internet search result, then you probably shouldn’t be saying or doing it. We’ve […]
What Not To Do in Crisis Communication
By now, everyone is aware of the News Corporation hacking scandal unfolding in England. Amidst the coverage, I came across an article from Forbes’ writer Robert Wynne who posted an interesting take on the scandal from a “what not to do” PR scenario. The article titled, “News Corp Hacks Public Relations Efforts,” outlined several PR […]
Tweeting as a Brand: Do’s, Don’ts and Companies Worth Learning From
For many businesses today, creating a Twitter account is an imperative. According to Media Bistro.com, there are more than 300 million user accounts, so it’s not surprising that Twitter is an increasingly critical communication platform to drive sales, manage customer service and directly engage with consumers while presenting an open, authentic form of communication with […]
Making the Most of Your Email Signature
When was the last time you gave thought to your email signature? The other day I was searching for a specific email from a colleague to find an attached document. After sorting my emails by attachments, I quickly realized that every email from that individual showed as one with an attachment as he included an […]
Managing Your Online Reputation
In today’s digital world where we’re constantly connecting to one another and sharing content through the Internet, social media, and mobile devices, it’s easy to forget that the content you share can be seen by unintentional viewers. Have you ever posted a Facebook picture from a night out in college or griped about a colleague […]
How to React to a Twitter Crisis
In the Internet age, most people often act quickly and pass along information via social media, before they even verify that the information is accurate. We’ve all see the fake Amber Alerts for missing children or the faux-images that fly around Facebook and Twitter, such as the one picture to the right comparing Prince William […]
The Power of Infographics
Think back to the days when you were a child learning to read. At that age, most of us gravitated toward books that primarily consisted of vibrant illustrations or photos. As a young child, it was often pictures that truly helped us understand words and stories. Now, flash forward to your adult life and you’ll […]
Connecting With Customers through Cause Marketing
Cause marketing campaigns can be an effective way for companies to engage with customers and encourage them to feel emotionally connected to a particular product or service. The value of these types of campaigns can not only help win new customers and build customer loyalty, but also increase awareness and sales of product. According to […]
Why Style Matters
Whenever a client has a photo-shoot for new headshots, we invariably are asked about attire and to provide counsel on what he or she should wear. It is a fair and smart question because what one wears conveys a lot about personality and individual brand. Given these questions from clients, I was eager to read […]
PR Firms and Media: A Symbiotic Relationship
Last week Ragan.com wrote about a new poll that revealed, among other things, PR firms are still the number one source for journalists. I anticipate other agency-side PR professionals were not surprised to see the results, which indicated 62 percent of journalists rely on PR agencies for sources. Part of our job is to build […]