Mindset: The New Psychology of Success
“Mindset: The New Psychology of Success” is a book written by world-renowned Stanford University psychologist, Carol Dwek. Based on decades of research on achievement and success, Dwek outlines how with the right mindset, we can fulfill our potential and achieve our toughest goals. Everyone on our team is reading the book and discussing how we […]
Effective Executive Speaking
As many of you know, I am going to be speaking at the Puget Sound American Marketing Association luncheon today, September 9, 2009. I have had a lot of fun developing my presentation and practicing it with colleagues, my husband and even in front of a video camera. Given my recent experience, I thought I […]
Transparency Is Not an Option
Transparency is an issue that continues to arise as social mediums and online communications gain momentum. Social media provides companies with a great opportunity to represent their brands and interact and build relationships with key influencers and consumers. However, if a company fails to be completely transparent in its online communications, the result can be […]
The Power of Networking: Fostering Relationships and Building Business
Many of us know or have experienced the benefits of networking. Actively fostering existing relationships and building new ones can lead to new business leads, job opportunities or help you recruit new talent to your organization. It also provides individuals the opportunity to increase their knowledge and skill set and build their reputation in a […]
Marketing Executives Provide Tips for Surviving the Recession
In a recent Advertising Age article, authors Marissa Miley and Michael Bush offered readers marketing tips for surviving the recession. They aimed to answer the question, “How are you (marketing executives) supposed to discern what is right for your brand?” With a focus on providing tips from in-the-field professionals, Marissa and Michael garnered the perspectives […]
The AIG Bonuses: A PR Perspective
The news that insurance giant AIG will pay $165 million in bonuses to employees has not been warmly received. At a time when millions have lost their jobs and the recession worsens, the nation is outraged that taxpayer money is being spent on multi-million dollar bonuses for the very people who some believe largely contributed […]
Dan Hesseís Sprint Ads
Sprint Nextel has announced that it will no longer feature its CEO Dan Hesse in its television advertisements. You may remember the black and white ads featuring Hesse promoting the wireless revolution. For example, in one ad Hesse is shown working on a laptop in the back seat of a New York City cab to […]
Blagojevich’s PR Strategy: Self-Defense Or Simply Desperation?
In Linton Weeks’ recent NPR article regarding Illinois Gov. Rod Blagojevich, Weeks writes that the governor has opted for a strategy of “self-defense by public relations onslaught.” I wonder if this really is a strategic approach to counter the current impeachment proceedings and sway public opinion, or merely the desperate attempt of a man who […]
Thought Leadership – What Is It and Why Is It So Important?
As newspapers and magazines continue to cut jobs, it is becoming increasingly difficult for small-to-mid sized companies to compete with larger organizations to garner media attention. So how can a company position itself as a valuable asset and tool for journalists while building trust, credibility and brand awareness with its customers? By becoming an industry […]
Public Relations and the Client-Facing Role
Public relations professionals continually strive to achieve meaningful results for their clients. Whether it’s placing a feature story in a top publication, receiving a notable mention on a morning broadcast segment, or building strong brand awareness through well-written press releases, to achieve these results these PR efforts must be focused and strategically planned in order […]